Implementation of the Artwalk store concept
Artwalk
Shopping Morumbi, São Paulo
Introduction
As important as creating a visual identity is applying it correctly.
Through the localization of international guidelines, CDA has implemented Nike stores and corners across various regions of Brazil, adapting the brand experience to the local context.
Development
Artwalk, a sneaker-focused retailer present in several shopping malls across Brazil, aims to offer exclusive and concept-driven models. The store project was developed with a focus on the Nike brand, aligning its global aesthetic with Artwalk’s unique identity.
CDA worked to create an environment that reflected Nike’s identity, highlighting its products and delivering a unique shopping experience.
Results
This project showcases CDA’s expertise in adapting and applying brand guidelines within Brazilian retail, delivering a cohesive and brand-aligned experience.
