O Fiat 500e não é apenas um carro elétrico – é um ícone reinventado para a era da mobilidade sustentável. Combinando elegância italiana, tecnologia de ponta e consciência ambiental, sua chegada redefine o conceito de dirigir na cidade. Para destacar essa proposta, criamos uma campanha integrada que conecta o consumidor ao universo do 500e desde o primeiro contato, tornando cada interação um convite para a mudança. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat 500e Launch Material Fiat Brazil Introduction The Fiat 500e is not just an electric car – it's an icon reinvented for the era of sustainable mobility. Combining Italian elegance, cutting-edge technology, and environmental awareness, its arrival redefines the concept of urban driving. To highlight this vision, we created an integrated campaign that connects consumers to the world of the 500e from the very first interaction, making each touchpoint an invitation to change. Development We developed a strategy that combines innovation and practicality, with a set of materials that enrich the customer journey. An interactive digital catalog showcases the model’s key features, while a compact flyer highlights its main attributes in a clear and objective way. In the showroom, an interactive display emphasizes the 500e’s sophisticated design and electric efficiency. Additionally, a launch video captures its bold personality, and a digital sales proposal streamlines configuration and purchase simulation, making the process more dynamic. Results The campaign transformed the in-store experience, increasing consumer engagement and making consultants' work easier. The digitalization of the purchasing process brought greater efficiency, while the reduction of printed materials reinforced the Fiat 500e's commitment to sustainability. More than just a launch, the strategy solidified Fiat's vision for the future of urban mobility, connecting innovation with purpose.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Titano Launch Material Fiat South America Introduction The new Fiat Titano was the brand’s most important launch in 2024, marking its entry into the midsize pickup segment. With a robust and innovative appeal, the Fiat Titano was introduced as an affordable midsize pickup, aiming to modernize and strengthen Fiat Brazil’s presence in the market. This launch represented the brand’s strategic investment in point-of-sale advertising as one of the key tools to reposition itself within the agribusiness sector. The challenge was to bring all the modernity and strength of the Fiat Titano into the dealership showrooms through unique materials that acted as true silent salespeople—powerfully supporting sales teams with remarkable effectiveness. Development The Fiat Titano ushers in a new era for the brand, introducing a robust vehicle built to tackle the challenges of the agribusiness world. For the launch, we developed a floor stand display, a floor decal, and a custom license plate—each detail echoing the essence of the sector and highlighting the strength and durability demanded by the land. The launch campaign, focused on history, legacy, and leadership, includes a display that embodies these traditions. Elements such as certified wood, fire-branded logos, and metal represent solidity and reliability. Additionally, the design evokes a wooden gate, symbolizing the entrance to the rural world—where the Fiat Titano takes center stage. The showroom display invites customers to fall in love with what the vehicle represents, with each material and detail creating a unique and immersive environment. Results The launch kit, with its elements referencing the rural universe, effectively conveyed the main attributes of the Fiat Titano: strength, durability, and a deep connection to the land. The choice of materials such as certified wood, fire-branded logos, and sturdy metals—combined with a design that evokes rural tradition—created an immersive experience for customers entering the dealerships. This resulted in a significant increase in in-store engagement, leading to a 504% increase in midsize pickup sales in July.

Recebemos o desafio de traduzir a trajetória centenária da Ferreira Costa em um novo posicionamento, por meio da revisão de identidade e da materialização do propósito da marca em todos os seus pontos de contato. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding and store design for Home Center Ferreira Costa Ferreira Costa Brazil Introduction In a country where most businesses close their doors within five years, Ferreira Costa stands as a remarkable exception. Founded in 1884 by a Portuguese immigrant in Garanhuns, the brand remains under the leadership of the founding family to this day and is the largest home center chain in the Northeast, with stores in Garanhuns, Recife, Salvador, Aracaju, and João Pessoa. We were challenged to translate this century-old journey into a new positioning by revisiting the brand identity and bringing its purpose to life across all touchpoints. Development The work began with a deep immersion into Ferreira Costa’s history, combining ethnographic research with interviews and interactive sessions with leadership. Based on the branding and retail design diagnosis, we conducted a workshop with managers to collaboratively build the new brand purpose — the foundation for redesigning the identity and brand experience. The new brand retains elements that reflect its Portuguese heritage, such as the graphic mark, green, and red, while incorporating new visual codes that express its evolution. Gray was added to the store signage, and a secondary color palette was developed to organize and unify the various departments. In the new João Pessoa store, this repositioning is reflected in an integrated retail project. The proposal includes signage, visual merchandising, promotional communication, and also influenced architecture, equipment, and materials. Digital transformation is also part of this new phase: e-commerce, channel integration, digital product search at the point of sale, in-store pickup, and social media integration were all designed to align tradition with innovation — without losing the essence of the brand. Results The new identity and store design mark a new chapter for Ferreira Costa, reaffirming its commitment to tradition while looking toward the future. The brand has gained even more consistency and strength, solidifying its position as a regional and national reference, while modernizing to continue delighting customers, employees, and partners across all touchpoints.

Em um momento decisivo para a Pestana Leilões, a CDA foi escolhida para liderar um projeto desafiador: descobrir o propósito da marca e conduzir um trabalho de reposicionamento que envolvesse todos os stakeholders da organização. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding and headquarters architecture of Pestana Leilões Pestana Leilões Rio Grande do Sul Introduction At a pivotal moment for Pestana Leilões, CDA was chosen to lead a challenging project: to uncover the brand’s purpose and carry out a repositioning strategy that would engage all of the organization’s stakeholders. The objective was clear: to translate the values of Pestana Leilões into a new visual language and identity, strengthening its presence in the market and aligning perceptions among executives, employees, clients, and partners. Development The process began with the strategic repositioning of the brand, which revealed the need for a more coherent and representative visual identity. From there, we redesigned the brand and developed a consistent graphic language for all communication channels and materials. The color palette, photographic styles, and visual guidelines were compiled into a comprehensive brand book, ensuring unity and clarity at every touchpoint with the audience. This new language went beyond the visual and extended into the company’s physical space. The architectural design of Pestana Leilões’ new headquarters was conceived to reflect the same concepts defined in the branding. From the choice of materials and finishes to the ambiance of the spaces, every detail was planned to communicate the brand’s new positioning, fostering an environment that connects people, culture, and purpose. Results The transformation of Pestana Leilões goes beyond a new brand — it is the consolidation of a strong and coherent identity. The alignment between branding and architecture resulted in an integrated experience that strengthens both internal and external relationships, positioning the company in a clearer, more modern, and authentic way in the market.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Nissan Kicks Launch Material Nissan Brazil Introduction The Nissan Kicks introduced a range of innovations to the SUV segment, such as the 360º camera, Zero Gravity seats, and the active body stabilizer, among others. After speaking with store managers and Nissan’s training team, we identified a key challenge in the sales process: because the vehicle offers so many technological features, salespeople often struggled to remember all the highlights of the Nissan Kicks. This presented an opportunity to create a sales support material that not only served as a checklist, but also transformed the point-of-sale experience into something engaging, interactive, and innovative. Development The communication project for this launch aimed to translate all the technology and innovation of the Kicks across more than 150 Nissan dealerships throughout Brazil. In addition to the in-store elements showcasing the car, the launch at the point of sale included a presentation software for the Kicks. Augmented reality markers were placed at specific points on the vehicle, and with the help of a tablet, consumers were invited to explore the car through these markers—discovering the various technological features of the Nissan Kicks and connecting interactive tools to their product experience. Results As part of a lead generation strategy, the back of the Nissan Kicks display and the flyers invited consumers to download the car’s digital brochure by sending an SMS—reducing the need for printed materials and lowering associated costs. This innovative approach provided a tech-forward experience aligned with the vehicle’s concept, making the sales process more dynamic and efficient.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES People CDA is made up of people. Professionals who are passionate about design. We are a multidisciplinary team that brings together different backgrounds, experiences and perspectives, and different life stories. Because life is the raw material of design. It is from this diversity of perspectives that we distill the best solutions, transforming ideas into spaces that delight and sell. Multidisciplinary With three major business areas - retail architecture, architecture for the automotive market and trade marketing - it is one of the most awarded offices in Popai Brasil. One of the specialties in commercial architecture is helping large retailers to develop and implement concepts, working to add value to their businesses in a collaborative and extremely objective manner. With a very technical and dedicated team, respecting the schedule is as important as constant research into trends and methodologies. Trade marketing ideas are developed by studious designers and researchers, with CDA responsible for several innovations in physical and digital materials for retail activations in recent years. At CDA Trade, point-of-sale campaigns and merchandising systems are created and developed that integrate and connect consumers with the essence of brands and the personality of products, generating recognition and, most importantly, sales performance.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Contact Learn more about our work. Whatever your business, we are sure that design can enhance your results and transform your customer experience. Let's talk. Whatsapp Visit the Work at CDA section to submit your resume: Work at CDA If you prefer, use the form below: Contact Name Surname E-mail* Telephone Message* To send

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Here at CDA, we create connections between people and brands, because we believe that design is language and movement. Every day, we materialize dreams into form and function, transforming, innovating, shaping ideas and behaviors. Our territory is architecture and design, and the point of sale is where brands move from promise to experience. It’s where the magic happens — both in the physical realm and in the digital world. It’s within spaces filled with form, texture, and color that we connect strategy and creativity to transform the visual identity of products and services into attraction and seduction. With 30 years of experience, we’ve learned that every good idea is an opportunity to build connections — and that designing points of sale is more than organizing spaces; it’s fundamentally about creating experiences that bring people closer and generate emotional memories. That’s why every project at CDA is designed to make sense, evoke feelings, and anticipate thoughts. We are a multidisciplinary team of passionate professionals, combining proprietary methodologies, technology, and a great deal of sensitivity to build living environments that communicate and evolve alongside people. We believe in design as a way to craft memorable human experiences. This is our way of doing things. For 30 years.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Jeep Commander and Compass Launch Jeep Brazil Introduction How do you create a floorstand display that captures the essence of two major launches like the Jeep Compass and Jeep Commander? Our inspiration came directly from the vehicles themselves: we translated key design and performance elements to the point of sale—like leather details, red brake calipers, and the sporty darkened look. The result? A display that not only showcases the cars but becomes one with them, highlighting their most important attributes. Development One of the highlights of the launch is the new 2.0 Hurricane engine, a symbol of performance and sportiness. To bring the vehicle’s power to the point of sale, we used a revolutionary lenticular film that changes images depending on the viewing angle. This allows the engine to be displayed in 3D, creating an immersive and unforgettable sensory experience. Results This display is not just a product stand; it's an extension of the Jeep Compass and Jeep Commander, creating a direct and tangible connection between the customer and the power of these new models.

O desafio da CDA foi criar um mobiliário de uso temporário para integrar o ATM Saque e Pague à ambientação do Pier X, criando ao mesmo tempo um espaço receptivo onde as pessoas pudessem ter um primeiro contato com a marca e com o conceito do espaço, acessar o Wi-Fi e baixar o aplicativo, iniciando sua experiência. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Integration of the Saque e Pague ATM at Pier X: Parametric Design for a Phygital Space Pier X and Saque e Pague Shopping Iguatemi, Porto Alegre Introduction Pier X, a temporary space located at Shopping Iguatemi Porto Alegre, was Brazil’s first phygital marketplace. The phygital concept — the integration of physical and digital environments — and a frictionless consumer journey were the cornerstones of the space. To enable this experience, Pier X operates without salespeople or checkout counters. All purchases are made through an app, and entry into this digital environment begins at a Saque e Pague ATM. Development CDA’s challenge was to design temporary furniture to integrate the Saque e Pague ATM into the Pier X environment, while also creating a welcoming space where visitors could have their first contact with the brand and the concept of the space, access Wi-Fi, and download the app to begin their experience. Located in the so-called twilight zone and required to house a large-scale device, one of the project’s key premises was to prioritize the ATM’s positioning in terms of public accessibility, maintenance, and alignment with the space’s main visual axes. Based on the key visual proposed by Pier X — featuring green walls, natural elements, and a neutral color palette in its materials — our project was developed. To convey lightness, dynamism, and at the same time warmth and comfort, parametric design was used. Raw wooden boards were layered and interspersed with black ones, forming a fluid-shaped structure that embraces the ATM. The gestural and organic lines, free of edges, create a sense of coziness while standing apart from the basic Pier X furniture, which follows a more orthogonal and minimalist design language. Results The proposal accurately translated Pier X’s innovative concept, connecting technology with warmth. The project was recognized with the 2018 Brasil Design Award.

Com o desafio de traduzir a essência da marca JEEP e RAM em seus pontos de venda, a CDA Design criou um novo conceito para as concessionárias que vendem as duas marcas, unindo arquitetura, cenografia e experiência. A proposta era reforçar os valores de liberdade, autenticidade e conexão com a natureza em todos os espaços da loja. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Concept creation and implementation of JR dealerships (Jeep and RAM) JEEP e RAM Brazil Introduction With the challenge of translating the essence of the JEEP and RAM brands into their points of sale, CDA Design created a new concept for dealerships that sell both brands, combining architecture, scenography, and experience. The proposal was to reinforce the values of freedom, authenticity, and connection with nature throughout every area of the store. Development The scenographic concept is inspired by trails, evoking the adventurous spirit of JEEP and RAM. Natural materials, earthy tones, and elements that reference the landscape were used to create a warm and authentic environment. Each area of the dealership was designed as a stage of a journey, intuitively guiding the customer through the buying process — from entry to vehicle delivery. The environment reinforces the emotional connection with the brand and encourages customers to spend more time in the space. Results The new concept for JEEP and RAM dealerships repositions the sales environment as an immersive touchpoint with the brand. The combination of strategic architecture and a sensory narrative transformed the space into an experience aligned with the off-road universe and lifestyle of JEEP and RAM.

Projects Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Todos Trade Retail Automotive Development of the Grilo brand and its applications Porto Alegre, Rio Grande do Sul Fiat Strada launch material Brazil Mahindra 86-110P Launch Brazil Fiat Titano Launch Material South America Nissan Olympics Campaign Brazil Citroën Aircross launch material South America Citroën C3 launch material South America Jeep Renegade launch material Brazil Fiat 500e launch material Brazil Nissan Kicks launch material Brazil Jeep Commander and Compass Launch Brazil Agafarma Brand, Concept and Rollout Brazil Concept and implementation of Authentic Feet stores Brazil Rebranding and store design of Ferreira Costa Brazil Rebranding and architecture of Pestana Auctions Rio Grande do Sul Retail Design Nike Corinthians São Paulo Implementation of the Nike Rise Global Concept Rio de Janeiro ATM Integration with Pier X Porto Alegre, Rio Grande do Sul Implementation of the Artwalk store concept Brazil Expansion and renovation of the FMP campus Porto Alegre, RS Drugstore Revitalization - Pão de Açúcar Brazil Havaianas Go – Autonomous and sustainable store Implementation of the Nike Arena Selection concept Fiat dealerships with the essence of the brand in Brazil Brazil Creation and implementation of the FIAT Autocentro concept Brazil RAM House – The Luxury Barn Brazil and Argentina Concept creation and implementation of Jeep dealerships Brazil Implementation of Peugeot Revitalizations Brazil Concept creation and implementation of JR dealerships (Jeep and RAM) Brazil Development of the Grilo brand and its applications Porto Alegre, Rio Grande do Sul Fiat Strada launch material Brazil Mahindra 86-110P Launch Brazil Fiat Titano Launch Material South America Nissan Olympics Campaign Brazil Citroën Aircross launch material South America Citroën C3 launch material South America Jeep Renegade launch material Brazil Fiat 500e launch material Brazil Nissan Kicks launch material Brazil Jeep Commander and Compass Launch Brazil Agafarma Brand, Concept and Rollout Brazil Concept and implementation of Authentic Feet stores Brazil Rebranding and store design of Ferreira Costa Brazil Rebranding and architecture of Pestana Auctions Rio Grande do Sul Retail Design Nike Corinthians São Paulo Implementation of the Nike Rise Global Concept Rio de Janeiro ATM Integration with Pier X Porto Alegre, Rio Grande do Sul Implementation of the Artwalk store concept Brazil Expansion and renovation of the FMP campus Porto Alegre, RS Sugarloaf Drugstore Revitalization Brazil Havaianas Go – Autonomous and sustainable store Villa-Lobos Park, São Paulo Implementation of the Nike Arena Selection concept Sao Paulo – SP Fiat dealerships with the essence of the brand in Brazil Brazil Creation and implementation of the FIAT Autocentro concept Brazil