Citroën C3 Launch Material
Citröen
South America
Introduction
As part of the launch of the new Citroën C3, a floorstand display was developed as a visually engaging and playful experience. The floorstand is part of a set of materials that tell Citroën’s colorful story through a bold and captivating key visual, transforming the new C3 launch into a dynamic and scenographic exhibition.
The floorstand display showcases the full product color palette, presenting features and calls to action in a way that changes depending on the viewer’s position—offering a fluid and interactive reading experience as people move around the merchandising piece.
Development
The strategy for the C3 represented a complete shift in Citroën’s merchandising standards across South America, coinciding with a moment of brand repositioning—now much more fun, tech-forward, and colorful. The project, featuring integrated materials including this conceptual brand display, transformed dealerships into more scenic and promotional environments, giving salespeople greater protagonism in communicating with customers.
One of the highlights of the Citroën dealership setup was the use of a kinetic display, offering different visual readings depending on proximity and viewing angle. Built with lacquered MDF, it brought movement and dynamism to the point of sale.
Results
The new Citroën C3 was named the best buy in its category.
