Citroën Aircross Launch Material
Citröen
South America
Introduction
Versatility, dynamism, and bold design are the words that define a car full of possibilities. This was the essence Citroën asked us to convey across all launch support materials — both physical and digital.
Elaboration
For the point-of-sale launch, we drew inspiration from the brilliance of landscape artist Roberto Burle Marx.
His sinuous, flowing shapes — which seem to dance and transform at every glance — perfectly capture the essence of the Citroën Aircross: a vehicle that takes to the streets with both style and versatility.
As you step into the dealership, you're welcomed by a vibrant, lively display — complete with a decal and ramp cover that extend the sense of movement and capture all the joy and pop-Brazilian spirit of Citroën.
Strongly inspired by art, this environment reflects the innovative spirit that made the Citroën Aircross one of the major automotive launches of 2023. It's not just a car; it's a unique experience that celebrates the best of Brazilian culture and design.
Results
The launch of the Citroën Aircross at dealerships, featuring a display inspired by Burle Marx, was an absolute success.
The concept of conveying versatility and movement through innovative design captivated the public, creating an immediate connection between the vehicle and potential customers. The display, with its dynamic and vibrant shapes, stood out as a key element in the sales strategy, transforming the point of sale into an immersive and sensory experience.
The public’s positive response was reflected in a significant increase in dealership visits and sales, strengthening Citroën’s presence in the highly competitive compact SUV segment.
