Revitalization of the store concept inspired by old apothecaries
Drogaria Pão de Açúcar
Brazil
Introduction
The project for Drogaria Pão de Açúcar aimed to revitalize the store based on the atmosphere of old apothecaries and the idea of brands that make everyday life lighter.
The goal was to create a welcoming atmosphere, like in small towns, but with a contemporary language.
Development
The proposal was built around the use of rustic and natural materials. Shades of green were chosen for their connection to medicinal plants and the sense of calm they convey.
To display the products, alternative supports such as rope baskets and wooden crates were used, helping to create the desired atmosphere.
In areas where an association with the past was not appropriate, the project followed a more neutral approach, maintaining visual unity without breaking away from the overall concept.
Results
The revitalization of Drogarias Pão de Açúcar resulted in a more human and welcoming environment, connecting tradition and modernity. The new proposal brought identity to the store without compromising the functionality required for daily operations.
