Concept creation and implementation of Jeep dealerships
Jeep
Brazil
Introduction
With the challenge of translating the essence of the JEEP brand into its points of sale, we created a concept for the brand’s dealerships, combining architecture, scenography, and experience.
The proposal was to reinforce the values of freedom, authenticity, and connection with nature throughout every area of the store.
Development
The scenographic concept is inspired by trails, evoking JEEP’s adventurous spirit. Natural materials, earthy tones, and elements that reference the landscape were used to create a warm and authentic environment.
Each area of the dealership was designed as a stage of a journey, intuitively guiding the customer through the purchase process — from entry to vehicle delivery. The environment strengthens the emotional connection with the brand and encourages customers to spend more time in the space.
Results
The new concept for JEEP dealerships repositions the sales environment as an immersive touchpoint with the brand. The combination of strategic architecture and a sensory narrative transformed the space into a true experience, aligned with the JEEP lifestyle and off-road universe.
