Jeep Commander and Compass Launch
Jeep
Brazil
Introduction
How do you create a floorstand display that captures the essence of two major launches like the Jeep Compass and Jeep Commander? Our inspiration came directly from the vehicles themselves: we translated key design and performance elements to the point of sale—like leather details, red brake calipers, and the sporty darkened look. The result? A display that not only showcases the cars but becomes one with them, highlighting their most important attributes.
Development
One of the highlights of the launch is the new 2.0 Hurricane engine, a symbol of performance and sportiness. To bring the vehicle’s power to the point of sale, we used a revolutionary lenticular film that changes images depending on the viewing angle. This allows the engine to be displayed in 3D, creating an immersive and unforgettable sensory experience.
Results
This display is not just a product stand; it's an extension of the Jeep Compass and Jeep Commander, creating a direct and tangible connection between the customer and the power of these new models.
