Concept creation and implementation of JR dealerships (Jeep and RAM)
JEEP e RAM
Brazil
Introduction
With the challenge of translating the essence of the JEEP and RAM brands into their points of sale, CDA Design created a new concept for dealerships that sell both brands, combining architecture, scenography, and experience.
The proposal was to reinforce the values of freedom, authenticity, and connection with nature throughout every area of the store.
Development
The scenographic concept is inspired by trails, evoking the adventurous spirit of JEEP and RAM. Natural materials, earthy tones, and elements that reference the landscape were used to create a warm and authentic environment.
Each area of the dealership was designed as a stage of a journey, intuitively guiding the customer through the buying process — from entry to vehicle delivery. The environment reinforces the emotional connection with the brand and encourages customers to spend more time in the space.
Results
The new concept for JEEP and RAM dealerships repositions the sales environment as an immersive touchpoint with the brand. The combination of strategic architecture and a sensory narrative transformed the space into an experience aligned with the off-road universe and lifestyle of JEEP and RAM.
