Implementation of the Nike Arena Seleção concept
Nike
São Paulo – SP
Introduction
We were challenged by Nike to adapt and implement the Nike Arena Seleção project, a store located on Rua Fidalga, in Vila Madalena.
The proposal included the full development of the executive project for the building and the furniture, as well as construction management up to the store’s opening.
Development
Nike Arena Seleção was designed to offer an immersive and authentic experience, capturing the essence of the brand in every detail. During the development, our team worked to adapt Nike’s global guidelines to the urban and creative context of Vila Madalena. We handled the architecture, interiors, engineering, and supplier management, ensuring precise delivery aligned with the brand’s standards.
The store combines functionality, design, and technology. The layout was designed to highlight product displays and facilitate the customer journey, while interactive elements and modern finishes reinforce the innovative character of the space.
Results
The result is a concept store that has become a benchmark in São Paulo. Nike Arena Seleção strengthens the brand’s presence in the city and raises the bar for sports retail with a contemporary, tech-driven space fully connected to the local culture.
