Retail design project for the Poderoso Timão concept store
Nike Corinthians
São Paulo
Introduction
CDA’s challenge in the Poderoso Timão store project was to transform the passion of Corinthians fans into a memorable shopping experience.
The new space was designed to reflect the strength, devotion, and passion of the “Fiel” in every detail, creating an environment that reinforces the emotional connection with the club.
Development
The store was conceived with a strong and expressive concept, aligned with the spirit of Corinthians. The design prioritizes clear and accessible product display, with a neutral color palette that highlights the brand’s items and expands the visual area.
The in-store journey offers surprises and constant stimuli, enhancing the Corinthians brand at the point of sale and guiding fans through a space that celebrates their identity. The storefront follows the same principle: visual impact with clear communication.
Results
More than just a retail environment, the Poderoso Timão store project is an extension of Corinthians pride. The brand’s strength was amplified in a commercial space that inspires emotion and engagement, earning recognition with the 2018 Brasil Design Award. A victory that showcases the power of combining design, branding, and passion.
