Implementation of the global Nike Rise concept at Shopping Barra Rio
Nike
Rio de Janeiro
Introduction
Explore the future of retail in the heart of Shopping Barra Rio with the new Nike store, designed and implemented by CDA RETAIL.
Based on the global Rise concept, this launch marks a new phase in the brand experience in Brazil, connecting innovation, style, and purpose.
Development
With a dedicated sneaker area and a special focus on the female audience, the store features a fluid layout, modern furniture, and spaces designed to invite, welcome, and highlight the products. CDA RETAIL translated the Rise concept with precision — from the first sketches to the final implementation — meeting deadlines, standards, and global guidelines with operational excellence.
The project balances aesthetics and functionality, creating an engaging shopping journey where every element of the store reinforces Nike’s positioning and deepens its connection with consumers.
Results
More than just a store, the launch at Shopping Barra Rio sets a new benchmark for sports retail in the country. An environment that brings together brand, architecture, and experience — designed by CDA RETAIL.
