Nissan Kicks Launch Material
Nissan
Brazil
Introduction
The Nissan Kicks introduced a range of innovations to the SUV segment, such as the 360º camera, Zero Gravity seats, and the active body stabilizer, among others.
After speaking with store managers and Nissan’s training team, we identified a key challenge in the sales process: because the vehicle offers so many technological features, salespeople often struggled to remember all the highlights of the Nissan Kicks.
This presented an opportunity to create a sales support material that not only served as a checklist, but also transformed the point-of-sale experience into something engaging, interactive, and innovative.
Development
The communication project for this launch aimed to translate all the technology and innovation of the Kicks across more than 150 Nissan dealerships throughout Brazil.
In addition to the in-store elements showcasing the car, the launch at the point of sale included a presentation software for the Kicks. Augmented reality markers were placed at specific points on the vehicle, and with the help of a tablet, consumers were invited to explore the car through these markers—discovering the various technological features of the Nissan Kicks and connecting interactive tools to their product experience.
Results
As part of a lead generation strategy, the back of the Nissan Kicks display and the flyers invited consumers to download the car’s digital brochure by sending an SMS—reducing the need for printed materials and lowering associated costs.
This innovative approach provided a tech-forward experience aligned with the vehicle’s concept, making the sales process more dynamic and efficient.
