Implementation of Peugeot Revitalization Projects
Peugeot
Brazil
Introduction
The goal was to translate PEUGEOT’s core principles of charm into the dealership environment.
CDA Design was invited to develop a revitalization project to make the spaces more modern, appealing, and aligned with the brand’s young and spontaneous spirit.
Development
The proposal included the use of paint and large-format graphics on the dealership walls, giving the stores a bold visual identity refresh. In addition, new areas were created to enrich the customer journey, such as lounges, cafés, and digital configurators.
The furniture and decorative elements were designed to encourage a more fluid and interactive shopping experience, reinforcing the brand’s pop and laid-back vibe.
Results
The result is a new store environment — more vibrant and welcoming — that invites customers to fully experience the PEUGEOT brand. The scenographic design and interactive elements help transform the point of sale into a space of discovery and enchantment.
