RAM House – The luxury barn
RAM
Brazil and Argentina
Introduction
Seeking an exclusive space for RAM’s powerful and sophisticated pickup trucks, the brand challenged CDA to develop a new dealership concept in Brazil.
The goal was to create a store fully dedicated to RAM, with an environment that conveyed its lifestyle, American DNA, and its appeal of luxury and power.
Development
Inspired by American barns — the historical birthplace of the brand — the Luxury Barn concept was born: a luxury barn with modern lines, premium materials such as leather, wood, and dark metals, and an atmosphere that blends tradition and technology.
The store offers a space fully dedicated to RAM, featuring exclusive furniture, refined lighting, digital screens, and an imposing façade made of matte metallic materials and the iconic ram. The result is an environment that goes beyond sales, creating memorable experiences and moments with the brand’s audience.
Results
RAM House is the first RAM flagship store in the world and has become a global milestone for the brand. The space solidified RAM’s new premium positioning in Brazil, delivering impressive results — including the sale of 5,000 units of the Rampage pickup during the pre-launch week alone. The project sets a new benchmark for automotive retail stores.
