Integration of the Saque e Pague ATM at Pier X: Parametric Design for a Phygital Space
Pier X and Saque e Pague
Shopping Iguatemi, Porto Alegre
Introduction
Pier X, a temporary space located at Shopping Iguatemi Porto Alegre, was Brazil’s first phygital marketplace. The phygital concept — the integration of physical and digital environments — and a frictionless consumer journey were the cornerstones of the space.
To enable this experience, Pier X operates without salespeople or checkout counters. All purchases are made through an app, and entry into this digital environment begins at a Saque e Pague ATM.
Development
CDA’s challenge was to design temporary furniture to integrate the Saque e Pague ATM into the Pier X environment, while also creating a welcoming space where visitors could have their first contact with the brand and the concept of the space, access Wi-Fi, and download the app to begin their experience.
Located in the so-called twilight zone and required to house a large-scale device, one of the project’s key premises was to prioritize the ATM’s positioning in terms of public accessibility, maintenance, and alignment with the space’s main visual axes.
Based on the key visual proposed by Pier X — featuring green walls, natural elements, and a neutral color palette in its materials — our project was developed. To convey lightness, dynamism, and at the same time warmth and comfort, parametric design was used. Raw wooden boards were layered and interspersed with black ones, forming a fluid-shaped structure that embraces the ATM.
The gestural and organic lines, free of edges, create a sense of coziness while standing apart from the basic Pier X furniture, which follows a more orthogonal and minimalist design language.
Results
The proposal accurately translated Pier X’s innovative concept, connecting technology with warmth. The project was recognized with the 2018 Brasil Design Award.
