A Nissan nos trouxe o desafio de transformar todas as lojas localizadas nas cidades que fizeram parte da Rota da Tocha Olímpica na cara dos maiores jogos do mundo. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Nissan Olympics Campaign Nissan Brazil Introduction Nissan challenged us to transform all stores located in cities along the Olympic Torch Route into spaces that reflected the spirit of the world’s greatest sporting event. To achieve this, the CDA team developed a creative and innovative store design for each of those locations. Development Our point-of-sale communication work featured large-format images of athletes, creating interaction with the environment in a way that entertained customers through creativity within the dealership and with the brand’s vehicles. This concept was developed to support the brand campaign #WhoDares. Results The initiative had a significant impact on dealership foot traffic, increasing the amount of time customers spent in the space and strengthening their emotional connection with the brand. The immersive setup led to a notable rise in digital engagement, with visitors sharing their experiences on social media and further boosting the campaign’s visibility. In addition, the sensory experience created by the project helped convert the excitement of the Olympic Games into a positive perception of Nissan, reinforcing its market presence in an authentic and memorable way. Awarded 1st place in Environmental Design, Point-of-Sale Materials and Displays category at the 2016 Bornancini Award.

O desafio da CDA no projeto para a loja Poderoso Timão foi transformar a paixão do torcedor corinthiano em uma experiência de consumo memorável. O novo espaço foi pensado para traduzir a força, a devoção e a loucura da Fiel em cada detalhe, criando um ambiente que reforça a conexão emocional com o clube. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Retail design project for the Poderoso Timão concept store Nike Corinthians São Paulo Introduction CDA’s challenge in the Poderoso Timão store project was to transform the passion of Corinthians fans into a memorable shopping experience. The new space was designed to reflect the strength, devotion, and passion of the “Fiel” in every detail, creating an environment that reinforces the emotional connection with the club. Development The store was conceived with a strong and expressive concept, aligned with the spirit of Corinthians. The design prioritizes clear and accessible product display, with a neutral color palette that highlights the brand’s items and expands the visual area. The in-store journey offers surprises and constant stimuli, enhancing the Corinthians brand at the point of sale and guiding fans through a space that celebrates their identity. The storefront follows the same principle: visual impact with clear communication. Results More than just a retail environment, the Poderoso Timão store project is an extension of Corinthians pride. The brand’s strength was amplified in a commercial space that inspires emotion and engagement, earning recognition with the 2018 Brasil Design Award. A victory that showcases the power of combining design, branding, and passion.

Fomos desafiados pela Nike para adaptar e implementar o projeto da Nike Arena Seleção, loja localizada na Rua Fidalga, na Vila Madalena. A proposta envolvia o desenvolvimento completo do projeto executivo do edifício e do mobiliário, além do gerenciamento da obra até a sua inauguração. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the Nike Arena Seleção concept Nike São Paulo – SP Introduction We were challenged by Nike to adapt and implement the Nike Arena Seleção project, a store located on Rua Fidalga, in Vila Madalena. The proposal included the full development of the executive project for the building and the furniture, as well as construction management up to the store’s opening. Development Nike Arena Seleção was designed to offer an immersive and authentic experience, capturing the essence of the brand in every detail. During the development, our team worked to adapt Nike’s global guidelines to the urban and creative context of Vila Madalena. We handled the architecture, interiors, engineering, and supplier management, ensuring precise delivery aligned with the brand’s standards. The store combines functionality, design, and technology. The layout was designed to highlight product displays and facilitate the customer journey, while interactive elements and modern finishes reinforce the innovative character of the space. Results The result is a concept store that has become a benchmark in São Paulo. Nike Arena Seleção strengthens the brand’s presence in the city and raises the bar for sports retail with a contemporary, tech-driven space fully connected to the local culture.

O desafio do projeto foi transferir para o ponto de venda, mesmo durante a Pandemia, as características e vantagens da Nova FIAT Strada, entendendo que o PDV é um ambiente phygital e que o processo de compra acontece tanto no espaço físico da concessionária como na comunicação digital do vendedor com o cliente. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Strada Launch Material Fiat Brazil Introduction The FIAT STRADA was the most important light pickup truck launch among all brands in the Brazilian market in 2020. After all, it is the undisputed leader of the segment, with aesthetic and technological innovations that definitively consolidated the FIAT concept and legacy in Brazil. The challenge of the project was to bring the features and advantages of the New FIAT Strada to the point of sale—even during the pandemic—recognizing that the POS is a phygital environment and that the buying process takes place both in the physical dealership and through digital communication between the salesperson and the customer. Two key questions emerged: How to support dealership sales teams in a journey that, in many cases, would take place without an in-person visit to the store? And how to shift the perception of both salespeople and consumers regarding FIAT’s merchandising efforts across physical and digital points of sale? Development Launching in the midst of the pandemic accelerated the trend toward digital sales channels and the digitization of the production process for physical materials, which could not be manufactured and shipped to dealerships due to logistical challenges. The digitization of the point-of-sale material production process was achieved through the creation of a broadside that served as a complete guide for dealership orientation, along with a series of tutorial videos that supported local production of POS materials. In addition, a customer journey was designed to support salespeople’s digital efforts through tailored content for use on social media and messaging apps like WhatsApp. To complete the strategic approach, an integrated action was planned with various merchandising materials that complemented one another and enhanced the promotional perception across both physical and digital environments. All the materials typically used in a launch of this scale were developed in both printed and digital formats—printed versions for dealerships that had already begun to reopen with flexible hours, and digital versions for general use or for dealerships that remained closed. The orientation guide (broadside) included a range of information regarding the necessary precautions for store reopening, including the creation of a direct communication channel between the dealership network and the agency for resolving any questions. The digital materials were designed to make the conversation between salesperson and customer as fluid as a face-to-face interaction, using messaging apps. To achieve this, we thoroughly investigated the digital purchasing journey and proposed communication tools for various stages of the conversation—including in-person encounters. Results The launch marked a complete shift in FIAT's merchandising standards during a key moment of brand repositioning. The digital catalog offered a clear overview of the product, features, and versions; feature videos highlighted benefits and advantages; stickers helped make conversations more engaging and relaxed; the "Work & Play" cubes both informed and entertained; and to close the sale, a groundbreaking digital proposal was introduced, consolidating key information such as trade-in evaluations, pricing, and financing conditions. The integrated project of physical and digital POS materials empowered salespeople with greater protagonism and enabled more personalized communication with customers—reaching a more advanced level of content without losing personality or efficiency in the negotiation process. The integrated development of materials for both the physical and digital journey, each with specific goals, made the dealership environment much more promotional and successfully met all sales targets.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Titano Launch Material Fiat South America Introduction The new Fiat Titano was the brand’s most important launch in 2024, marking its entry into the midsize pickup segment. With a robust and innovative appeal, the Fiat Titano was introduced as an affordable midsize pickup, aiming to modernize and strengthen Fiat Brazil’s presence in the market. This launch represented the brand’s strategic investment in point-of-sale advertising as one of the key tools to reposition itself within the agribusiness sector. The challenge was to bring all the modernity and strength of the Fiat Titano into the dealership showrooms through unique materials that acted as true silent salespeople—powerfully supporting sales teams with remarkable effectiveness. Development The Fiat Titano ushers in a new era for the brand, introducing a robust vehicle built to tackle the challenges of the agribusiness world. For the launch, we developed a floor stand display, a floor decal, and a custom license plate—each detail echoing the essence of the sector and highlighting the strength and durability demanded by the land. The launch campaign, focused on history, legacy, and leadership, includes a display that embodies these traditions. Elements such as certified wood, fire-branded logos, and metal represent solidity and reliability. Additionally, the design evokes a wooden gate, symbolizing the entrance to the rural world—where the Fiat Titano takes center stage. The showroom display invites customers to fall in love with what the vehicle represents, with each material and detail creating a unique and immersive environment. Results The launch kit, with its elements referencing the rural universe, effectively conveyed the main attributes of the Fiat Titano: strength, durability, and a deep connection to the land. The choice of materials such as certified wood, fire-branded logos, and sturdy metals—combined with a design that evokes rural tradition—created an immersive experience for customers entering the dealerships. This resulted in a significant increase in in-store engagement, leading to a 504% increase in midsize pickup sales in July.

Recebemos o desafio de traduzir a trajetória centenária da Ferreira Costa em um novo posicionamento, por meio da revisão de identidade e da materialização do propósito da marca em todos os seus pontos de contato. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding and store design for Home Center Ferreira Costa Ferreira Costa Brazil Introduction In a country where most businesses close their doors within five years, Ferreira Costa stands as a remarkable exception. Founded in 1884 by a Portuguese immigrant in Garanhuns, the brand remains under the leadership of the founding family to this day and is the largest home center chain in the Northeast, with stores in Garanhuns, Recife, Salvador, Aracaju, and João Pessoa. We were challenged to translate this century-old journey into a new positioning by revisiting the brand identity and bringing its purpose to life across all touchpoints. Development The work began with a deep immersion into Ferreira Costa’s history, combining ethnographic research with interviews and interactive sessions with leadership. Based on the branding and retail design diagnosis, we conducted a workshop with managers to collaboratively build the new brand purpose — the foundation for redesigning the identity and brand experience. The new brand retains elements that reflect its Portuguese heritage, such as the graphic mark, green, and red, while incorporating new visual codes that express its evolution. Gray was added to the store signage, and a secondary color palette was developed to organize and unify the various departments. In the new João Pessoa store, this repositioning is reflected in an integrated retail project. The proposal includes signage, visual merchandising, promotional communication, and also influenced architecture, equipment, and materials. Digital transformation is also part of this new phase: e-commerce, channel integration, digital product search at the point of sale, in-store pickup, and social media integration were all designed to align tradition with innovation — without losing the essence of the brand. Results The new identity and store design mark a new chapter for Ferreira Costa, reaffirming its commitment to tradition while looking toward the future. The brand has gained even more consistency and strength, solidifying its position as a regional and national reference, while modernizing to continue delighting customers, employees, and partners across all touchpoints.

Em um momento decisivo para a Pestana Leilões, a CDA foi escolhida para liderar um projeto desafiador: descobrir o propósito da marca e conduzir um trabalho de reposicionamento que envolvesse todos os stakeholders da organização. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding and headquarters architecture of Pestana Leilões Pestana Leilões Rio Grande do Sul Introduction At a pivotal moment for Pestana Leilões, CDA was chosen to lead a challenging project: to uncover the brand’s purpose and carry out a repositioning strategy that would engage all of the organization’s stakeholders. The objective was clear: to translate the values of Pestana Leilões into a new visual language and identity, strengthening its presence in the market and aligning perceptions among executives, employees, clients, and partners. Development The process began with the strategic repositioning of the brand, which revealed the need for a more coherent and representative visual identity. From there, we redesigned the brand and developed a consistent graphic language for all communication channels and materials. The color palette, photographic styles, and visual guidelines were compiled into a comprehensive brand book, ensuring unity and clarity at every touchpoint with the audience. This new language went beyond the visual and extended into the company’s physical space. The architectural design of Pestana Leilões’ new headquarters was conceived to reflect the same concepts defined in the branding. From the choice of materials and finishes to the ambiance of the spaces, every detail was planned to communicate the brand’s new positioning, fostering an environment that connects people, culture, and purpose. Results The transformation of Pestana Leilões goes beyond a new brand — it is the consolidation of a strong and coherent identity. The alignment between branding and architecture resulted in an integrated experience that strengthens both internal and external relationships, positioning the company in a clearer, more modern, and authentic way in the market.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Nissan Kicks Launch Material Nissan Brazil Introduction The Nissan Kicks introduced a range of innovations to the SUV segment, such as the 360º camera, Zero Gravity seats, and the active body stabilizer, among others. After speaking with store managers and Nissan’s training team, we identified a key challenge in the sales process: because the vehicle offers so many technological features, salespeople often struggled to remember all the highlights of the Nissan Kicks. This presented an opportunity to create a sales support material that not only served as a checklist, but also transformed the point-of-sale experience into something engaging, interactive, and innovative. Development The communication project for this launch aimed to translate all the technology and innovation of the Kicks across more than 150 Nissan dealerships throughout Brazil. In addition to the in-store elements showcasing the car, the launch at the point of sale included a presentation software for the Kicks. Augmented reality markers were placed at specific points on the vehicle, and with the help of a tablet, consumers were invited to explore the car through these markers—discovering the various technological features of the Nissan Kicks and connecting interactive tools to their product experience. Results As part of a lead generation strategy, the back of the Nissan Kicks display and the flyers invited consumers to download the car’s digital brochure by sending an SMS—reducing the need for printed materials and lowering associated costs. This innovative approach provided a tech-forward experience aligned with the vehicle’s concept, making the sales process more dynamic and efficient.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES People CDA is made up of people. Professionals who are passionate about design. We are a multidisciplinary team that brings together different backgrounds, experiences and perspectives, and different life stories. Because life is the raw material of design. It is from this diversity of perspectives that we distill the best solutions, transforming ideas into spaces that delight and sell. Multidisciplinary With three major business areas - retail architecture, architecture for the automotive market and trade marketing - it is one of the most awarded offices in Popai Brasil. One of the specialties in commercial architecture is helping large retailers to develop and implement concepts, working to add value to their businesses in a collaborative and extremely objective manner. With a very technical and dedicated team, respecting the schedule is as important as constant research into trends and methodologies. Trade marketing ideas are developed by studious designers and researchers, with CDA responsible for several innovations in physical and digital materials for retail activations in recent years. At CDA Trade, point-of-sale campaigns and merchandising systems are created and developed that integrate and connect consumers with the essence of brands and the personality of products, generating recognition and, most importantly, sales performance.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Contact Learn more about our work. Whatever your business, we are sure that design can enhance your results and transform your customer experience. Let's talk. Whatsapp Visit the Work at CDA section to submit your resume: Work at CDA If you prefer, use the form below: Contact Name Surname E-mail* Telephone Message* To send

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Here at CDA, we create connections between people and brands, because we believe that design is language and movement. Every day, we materialize dreams into form and function, transforming, innovating, shaping ideas and behaviors. Our territory is architecture and design, and the point of sale is where brands move from promise to experience. It’s where the magic happens — both in the physical realm and in the digital world. It’s within spaces filled with form, texture, and color that we connect strategy and creativity to transform the visual identity of products and services into attraction and seduction. With 30 years of experience, we’ve learned that every good idea is an opportunity to build connections — and that designing points of sale is more than organizing spaces; it’s fundamentally about creating experiences that bring people closer and generate emotional memories. That’s why every project at CDA is designed to make sense, evoke feelings, and anticipate thoughts. We are a multidisciplinary team of passionate professionals, combining proprietary methodologies, technology, and a great deal of sensitivity to build living environments that communicate and evolve alongside people. We believe in design as a way to craft memorable human experiences. This is our way of doing things. For 30 years.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Jeep Commander and Compass Launch Jeep Brazil Introduction How do you create a floorstand display that captures the essence of two major launches like the Jeep Compass and Jeep Commander? Our inspiration came directly from the vehicles themselves: we translated key design and performance elements to the point of sale—like leather details, red brake calipers, and the sporty darkened look. The result? A display that not only showcases the cars but becomes one with them, highlighting their most important attributes. Development One of the highlights of the launch is the new 2.0 Hurricane engine, a symbol of performance and sportiness. To bring the vehicle’s power to the point of sale, we used a revolutionary lenticular film that changes images depending on the viewing angle. This allows the engine to be displayed in 3D, creating an immersive and unforgettable sensory experience. Results This display is not just a product stand; it's an extension of the Jeep Compass and Jeep Commander, creating a direct and tangible connection between the customer and the power of these new models.