Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Titano Launch Material Fiat South America Introduction The new Fiat Titano was the brand’s most important launch in 2024, marking its entry into the midsize pickup segment. With a robust and innovative appeal, the Fiat Titano was introduced as an affordable midsize pickup, aiming to modernize and strengthen Fiat Brazil’s presence in the market. This launch represented the brand’s strategic investment in point-of-sale advertising as one of the key tools to reposition itself within the agribusiness sector. The challenge was to bring all the modernity and strength of the Fiat Titano into the dealership showrooms through unique materials that acted as true silent salespeople—powerfully supporting sales teams with remarkable effectiveness. Development The Fiat Titano ushers in a new era for the brand, introducing a robust vehicle built to tackle the challenges of the agribusiness world. For the launch, we developed a floor stand display, a floor decal, and a custom license plate—each detail echoing the essence of the sector and highlighting the strength and durability demanded by the land. The launch campaign, focused on history, legacy, and leadership, includes a display that embodies these traditions. Elements such as certified wood, fire-branded logos, and metal represent solidity and reliability. Additionally, the design evokes a wooden gate, symbolizing the entrance to the rural world—where the Fiat Titano takes center stage. The showroom display invites customers to fall in love with what the vehicle represents, with each material and detail creating a unique and immersive environment. Results The launch kit, with its elements referencing the rural universe, effectively conveyed the main attributes of the Fiat Titano: strength, durability, and a deep connection to the land. The choice of materials such as certified wood, fire-branded logos, and sturdy metals—combined with a design that evokes rural tradition—created an immersive experience for customers entering the dealerships. This resulted in a significant increase in in-store engagement, leading to a 504% increase in midsize pickup sales in July.

Após a revitalização arquitetônica de suas concessionárias, a Fiat identificou a necessidade de tornar os showrooms mais alinhados com a personalidade da marca – mais vibrantes, acolhedores e humanos. O objetivo era transformar os espaços brancos e impessoais em ambientes que traduzissem a essência pop, descolada e alegre da Fiat, conectando-se de forma mais autêntica com o consumidor brasileiro. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Atmosphere – Dealerships with the essence of the brand in Brazil Fiat Brazil Introduction After the architectural revitalization of its dealerships, Fiat recognized the need to make the showrooms more aligned with the brand’s personality – more vibrant, welcoming, and human. The goal was to transform the white, impersonal spaces into environments that reflect Fiat’s pop, cool, and cheerful essence, creating a more authentic connection with the Brazilian consumer. Development The concept was developed based on the brand’s dual identity: Half Brazilian, Half Italian. Following an in-depth immersion into the Fiat universe—its history and audience—an environment was created that evokes a home, using decorative elements, artwork, and themed panels. Among the structural highlights is the sporty grille above the mezzanine, inspired by racetrack guard rails, symbolizing movement and speed. Modular elements such as wall cubes with interchangeable graphics, special rugs, themed decals, and even a braided logo—referencing the worlds of fashion and interior design—reinforce the brand identity in a playful and original way. Results The new atmosphere brought a new standard of experience to Fiat dealerships, with strong visual and sensory appeal. Customers immediately recognize that they are in a branded space that fully conveys the brand’s personality. In addition to reinforcing the branding, the project helps maintain Fiat’s position as a market leader, generating positive industry feedback and strengthening its presence at the point of sale.

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Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Work If you are creative, restless and also believe that design can transform the world into a more interesting place, we want to meet you. Send us your CV and be part of a multidisciplinary team that lives design every day. Whatsapp If you prefer, use the email atendimento@cda.com.br

O desafio da CDA no projeto para a loja Poderoso Timão foi transformar a paixão do torcedor corinthiano em uma experiência de consumo memorável. O novo espaço foi pensado para traduzir a força, a devoção e a loucura da Fiel em cada detalhe, criando um ambiente que reforça a conexão emocional com o clube. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Retail design project for the Poderoso Timão concept store Nike Corinthians São Paulo Introduction CDA’s challenge in the Poderoso Timão store project was to transform the passion of Corinthians fans into a memorable shopping experience. The new space was designed to reflect the strength, devotion, and passion of the “Fiel” in every detail, creating an environment that reinforces the emotional connection with the club. Development The store was conceived with a strong and expressive concept, aligned with the spirit of Corinthians. The design prioritizes clear and accessible product display, with a neutral color palette that highlights the brand’s items and expands the visual area. The in-store journey offers surprises and constant stimuli, enhancing the Corinthians brand at the point of sale and guiding fans through a space that celebrates their identity. The storefront follows the same principle: visual impact with clear communication. Results More than just a retail environment, the Poderoso Timão store project is an extension of Corinthians pride. The brand’s strength was amplified in a commercial space that inspires emotion and engagement, earning recognition with the 2018 Brasil Design Award. A victory that showcases the power of combining design, branding, and passion.

Em um momento decisivo para a Pestana Leilões, a CDA foi escolhida para liderar um projeto desafiador: descobrir o propósito da marca e conduzir um trabalho de reposicionamento que envolvesse todos os stakeholders da organização. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding and headquarters architecture of Pestana Leilões Pestana Leilões Rio Grande do Sul Introduction At a pivotal moment for Pestana Leilões, CDA was chosen to lead a challenging project: to uncover the brand’s purpose and carry out a repositioning strategy that would engage all of the organization’s stakeholders. The objective was clear: to translate the values of Pestana Leilões into a new visual language and identity, strengthening its presence in the market and aligning perceptions among executives, employees, clients, and partners. Development The process began with the strategic repositioning of the brand, which revealed the need for a more coherent and representative visual identity. From there, we redesigned the brand and developed a consistent graphic language for all communication channels and materials. The color palette, photographic styles, and visual guidelines were compiled into a comprehensive brand book, ensuring unity and clarity at every touchpoint with the audience. This new language went beyond the visual and extended into the company’s physical space. The architectural design of Pestana Leilões’ new headquarters was conceived to reflect the same concepts defined in the branding. From the choice of materials and finishes to the ambiance of the spaces, every detail was planned to communicate the brand’s new positioning, fostering an environment that connects people, culture, and purpose. Results The transformation of Pestana Leilões goes beyond a new brand — it is the consolidation of a strong and coherent identity. The alignment between branding and architecture resulted in an integrated experience that strengthens both internal and external relationships, positioning the company in a clearer, more modern, and authentic way in the market.

A Nissan nos trouxe o desafio de transformar todas as lojas localizadas nas cidades que fizeram parte da Rota da Tocha Olímpica na cara dos maiores jogos do mundo. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Nissan Olympics Campaign Nissan Brazil Introduction Nissan challenged us to transform all stores located in cities along the Olympic Torch Route into spaces that reflected the spirit of the world’s greatest sporting event. To achieve this, the CDA team developed a creative and innovative store design for each of those locations. Development Our point-of-sale communication work featured large-format images of athletes, creating interaction with the environment in a way that entertained customers through creativity within the dealership and with the brand’s vehicles. This concept was developed to support the brand campaign #WhoDares. Results The initiative had a significant impact on dealership foot traffic, increasing the amount of time customers spent in the space and strengthening their emotional connection with the brand. The immersive setup led to a notable rise in digital engagement, with visitors sharing their experiences on social media and further boosting the campaign’s visibility. In addition, the sensory experience created by the project helped convert the excitement of the Olympic Games into a positive perception of Nissan, reinforcing its market presence in an authentic and memorable way. Awarded 1st place in Environmental Design, Point-of-Sale Materials and Displays category at the 2016 Bornancini Award.

O projeto para a Drogaria Pão de Açúcar teve como objetivo revitalizar a loja com base na atmosfera das antigas boticas e na ideia de marcas que tornam o dia a dia mais leve. A intenção era criar uma ambientação acolhedora, como nas pequenas cidades, mas com uma linguagem atual. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Revitalization of the store concept inspired by old apothecaries Drogaria Pão de Açúcar Brazil Introduction The project for Drogaria Pão de Açúcar aimed to revitalize the store based on the atmosphere of old apothecaries and the idea of brands that make everyday life lighter. The goal was to create a welcoming atmosphere, like in small towns, but with a contemporary language. Development The proposal was built around the use of rustic and natural materials. Shades of green were chosen for their connection to medicinal plants and the sense of calm they convey. To display the products, alternative supports such as rope baskets and wooden crates were used, helping to create the desired atmosphere. In areas where an association with the past was not appropriate, the project followed a more neutral approach, maintaining visual unity without breaking away from the overall concept. Results The revitalization of Drogarias Pão de Açúcar resulted in a more human and welcoming environment, connecting tradition and modernity. The new proposal brought identity to the store without compromising the functionality required for daily operations.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Here at CDA, we create connections between people and brands, because we believe that design is language and movement. Every day, we materialize dreams into form and function, transforming, innovating, shaping ideas and behaviors. Our territory is architecture and design, and the point of sale is where brands move from promise to experience. It’s where the magic happens — both in the physical realm and in the digital world. It’s within spaces filled with form, texture, and color that we connect strategy and creativity to transform the visual identity of products and services into attraction and seduction. With 30 years of experience, we’ve learned that every good idea is an opportunity to build connections — and that designing points of sale is more than organizing spaces; it’s fundamentally about creating experiences that bring people closer and generate emotional memories. That’s why every project at CDA is designed to make sense, evoke feelings, and anticipate thoughts. We are a multidisciplinary team of passionate professionals, combining proprietary methodologies, technology, and a great deal of sensitivity to build living environments that communicate and evolve alongside people. We believe in design as a way to craft memorable human experiences. This is our way of doing things. For 30 years.

Com a necessidade de expandir seus espaços e modernizar suas instalações, a Faculdade FMP procurou a CDA Design para criar um projeto que não apenas atendesse às exigências acadêmicas, mas também promovesse acolhimento e interação entre alunos e professores. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Expansion and renovation of the FMP campus FMP Porto Alegre, RS Introduction FMP, founded in 1983 and located in the historic center of Porto Alegre, is an institution that values the comprehensive education of its students, with an emphasis on respect for differences and joyful coexistence. With the need to expand its spaces and modernize its facilities, the Faculty turned to CDA Design to create a project that would not only meet academic requirements but also foster a welcoming environment and interaction between students and professors. Development The expansion and renovation project focused on creating environments that encourage interaction, study, and student well-being throughout the academic day. The 11th floor, with its privileged view, was chosen as a social area, offering shared spaces with colorful niches that invite study and informal meetings. A large central area, with sofas and modular poufs, became a relaxed space for rest, presentations, and enjoying the city view. The 10th floor was reimagined to bring innovation to education. The new space for academic practice includes interactive screens, a computer lab, and a mock courtroom, fostering knowledge exchange and dynamic student learning. The visual communication and furniture were designed to adapt to the different uses of the spaces, with more structured seating and furniture in the study rooms and cafeteria, and softer poufs and sofas in the relaxation areas. The modular nature of the furniture allows students to personalize the spaces, creating a dynamic and user-centered environment. Greenery was also incorporated to enhance the feeling of warmth and comfort. Results The renovation and expansion project of FMP not only addressed the need to modernize the infrastructure but also created innovative spaces that promote student integration and well-being. The new social and study areas have played a key role in students’ overall development, fostering a more interactive and welcoming academic experience, far from the typical formality of law schools. The project was awarded at the Brasil Design Award 2019, recognizing its impact on the educational environment.

O desafio da CDA foi criar um mobiliário de uso temporário para integrar o ATM Saque e Pague à ambientação do Pier X, criando ao mesmo tempo um espaço receptivo onde as pessoas pudessem ter um primeiro contato com a marca e com o conceito do espaço, acessar o Wi-Fi e baixar o aplicativo, iniciando sua experiência. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Integration of the Saque e Pague ATM at Pier X: Parametric Design for a Phygital Space Pier X and Saque e Pague Shopping Iguatemi, Porto Alegre Introduction Pier X, a temporary space located at Shopping Iguatemi Porto Alegre, was Brazil’s first phygital marketplace. The phygital concept — the integration of physical and digital environments — and a frictionless consumer journey were the cornerstones of the space. To enable this experience, Pier X operates without salespeople or checkout counters. All purchases are made through an app, and entry into this digital environment begins at a Saque e Pague ATM. Development CDA’s challenge was to design temporary furniture to integrate the Saque e Pague ATM into the Pier X environment, while also creating a welcoming space where visitors could have their first contact with the brand and the concept of the space, access Wi-Fi, and download the app to begin their experience. Located in the so-called twilight zone and required to house a large-scale device, one of the project’s key premises was to prioritize the ATM’s positioning in terms of public accessibility, maintenance, and alignment with the space’s main visual axes. Based on the key visual proposed by Pier X — featuring green walls, natural elements, and a neutral color palette in its materials — our project was developed. To convey lightness, dynamism, and at the same time warmth and comfort, parametric design was used. Raw wooden boards were layered and interspersed with black ones, forming a fluid-shaped structure that embraces the ATM. The gestural and organic lines, free of edges, create a sense of coziness while standing apart from the basic Pier X furniture, which follows a more orthogonal and minimalist design language. Results The proposal accurately translated Pier X’s innovative concept, connecting technology with warmth. The project was recognized with the 2018 Brasil Design Award.

O desafio do projeto foi transferir para o ponto de venda, mesmo durante a Pandemia, as características e vantagens da Nova FIAT Strada, entendendo que o PDV é um ambiente phygital e que o processo de compra acontece tanto no espaço físico da concessionária como na comunicação digital do vendedor com o cliente. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Strada Launch Material Fiat Brazil Introduction The FIAT STRADA was the most important light pickup truck launch among all brands in the Brazilian market in 2020. After all, it is the undisputed leader of the segment, with aesthetic and technological innovations that definitively consolidated the FIAT concept and legacy in Brazil. The challenge of the project was to bring the features and advantages of the New FIAT Strada to the point of sale—even during the pandemic—recognizing that the POS is a phygital environment and that the buying process takes place both in the physical dealership and through digital communication between the salesperson and the customer. Two key questions emerged: How to support dealership sales teams in a journey that, in many cases, would take place without an in-person visit to the store? And how to shift the perception of both salespeople and consumers regarding FIAT’s merchandising efforts across physical and digital points of sale? Development Launching in the midst of the pandemic accelerated the trend toward digital sales channels and the digitization of the production process for physical materials, which could not be manufactured and shipped to dealerships due to logistical challenges. The digitization of the point-of-sale material production process was achieved through the creation of a broadside that served as a complete guide for dealership orientation, along with a series of tutorial videos that supported local production of POS materials. In addition, a customer journey was designed to support salespeople’s digital efforts through tailored content for use on social media and messaging apps like WhatsApp. To complete the strategic approach, an integrated action was planned with various merchandising materials that complemented one another and enhanced the promotional perception across both physical and digital environments. All the materials typically used in a launch of this scale were developed in both printed and digital formats—printed versions for dealerships that had already begun to reopen with flexible hours, and digital versions for general use or for dealerships that remained closed. The orientation guide (broadside) included a range of information regarding the necessary precautions for store reopening, including the creation of a direct communication channel between the dealership network and the agency for resolving any questions. The digital materials were designed to make the conversation between salesperson and customer as fluid as a face-to-face interaction, using messaging apps. To achieve this, we thoroughly investigated the digital purchasing journey and proposed communication tools for various stages of the conversation—including in-person encounters. Results The launch marked a complete shift in FIAT's merchandising standards during a key moment of brand repositioning. The digital catalog offered a clear overview of the product, features, and versions; feature videos highlighted benefits and advantages; stickers helped make conversations more engaging and relaxed; the "Work & Play" cubes both informed and entertained; and to close the sale, a groundbreaking digital proposal was introduced, consolidating key information such as trade-in evaluations, pricing, and financing conditions. The integrated project of physical and digital POS materials empowered salespeople with greater protagonism and enabled more personalized communication with customers—reaching a more advanced level of content without losing personality or efficiency in the negotiation process. The integrated development of materials for both the physical and digital journey, each with specific goals, made the dealership environment much more promotional and successfully met all sales targets.