Como parte do lançamento do novo Citroën C3, foi desenvolvido um display floorstand como uma experiência visual atraente e lúdica. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Citroën C3 Launch Material Citröen South America Introduction As part of the launch of the new Citroën C3, a floorstand display was developed as a visually engaging and playful experience. The floorstand is part of a set of materials that tell Citroën’s colorful story through a bold and captivating key visual, transforming the new C3 launch into a dynamic and scenographic exhibition. The floorstand display showcases the full product color palette, presenting features and calls to action in a way that changes depending on the viewer’s position—offering a fluid and interactive reading experience as people move around the merchandising piece. Development The strategy for the C3 represented a complete shift in Citroën’s merchandising standards across South America, coinciding with a moment of brand repositioning—now much more fun, tech-forward, and colorful. The project, featuring integrated materials including this conceptual brand display, transformed dealerships into more scenic and promotional environments, giving salespeople greater protagonism in communicating with customers. One of the highlights of the Citroën dealership setup was the use of a kinetic display, offering different visual readings depending on proximity and viewing angle. Built with lacquered MDF, it brought movement and dynamism to the point of sale. Results The new Citroën C3 was named the best buy in its category.

O projeto para a Drogaria Pão de Açúcar teve como objetivo revitalizar a loja com base na atmosfera das antigas boticas e na ideia de marcas que tornam o dia a dia mais leve. A intenção era criar uma ambientação acolhedora, como nas pequenas cidades, mas com uma linguagem atual. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Revitalization of the store concept inspired by old apothecaries Drogaria Pão de Açúcar Brazil Introduction The project for Drogaria Pão de Açúcar aimed to revitalize the store based on the atmosphere of old apothecaries and the idea of brands that make everyday life lighter. The goal was to create a welcoming atmosphere, like in small towns, but with a contemporary language. Development The proposal was built around the use of rustic and natural materials. Shades of green were chosen for their connection to medicinal plants and the sense of calm they convey. To display the products, alternative supports such as rope baskets and wooden crates were used, helping to create the desired atmosphere. In areas where an association with the past was not appropriate, the project followed a more neutral approach, maintaining visual unity without breaking away from the overall concept. Results The revitalization of Drogarias Pão de Açúcar resulted in a more human and welcoming environment, connecting tradition and modernity. The new proposal brought identity to the store without compromising the functionality required for daily operations.

Com o desafio de traduzir a essência da marca JEEP em seus pontos de venda, criamos criou um conceito para as concessionárias da marca, unindo arquitetura, cenografia e experiência. A proposta era reforçar os valores de liberdade, autenticidade e conexão com a natureza em todos os espaços da loja. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Concept creation and implementation of Jeep dealerships Jeep Brazil Introduction With the challenge of translating the essence of the JEEP brand into its points of sale, we created a concept for the brand’s dealerships, combining architecture, scenography, and experience. The proposal was to reinforce the values of freedom, authenticity, and connection with nature throughout every area of the store. Development The scenographic concept is inspired by trails, evoking JEEP’s adventurous spirit. Natural materials, earthy tones, and elements that reference the landscape were used to create a warm and authentic environment. Each area of the dealership was designed as a stage of a journey, intuitively guiding the customer through the purchase process — from entry to vehicle delivery. The environment strengthens the emotional connection with the brand and encourages customers to spend more time in the space. Results The new concept for JEEP dealerships repositions the sales environment as an immersive touchpoint with the brand. The combination of strategic architecture and a sensory narrative transformed the space into a true experience, aligned with the JEEP lifestyle and off-road universe.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Experience Design: Trade, Retail and Automotive For 30 years, we have been connecting people and brands to create memorable experiences. Our results combine strategy, design, creativity and proprietary methodology, along with the ability to execute in all environments, whether physical or digital. About CDA Brands

Transformando espaços em experiências únicas. Aqui, na CDA, criamos conexões entre pessoas e marcas, porque acreditamos que design é linguagem e movimento. Todos os dias, materializamos sonhos em forma e função, transformando, inovando, moldando ideias e comportamentos. Somos especializados em trade, retail e automotivo. A NEW DEALERSHIP FOR A NEW ERA OF MOBILITY Projects RAM House – The luxury barn Ram House Project Citroën C3 Launch Material Citrõen C3 Project Havaianas Go – Autonomous and sustainable store Havaianas Project Designing spaces that become unique experiences: Trade, Retail and Automotive At CDA, we create meaningful connections between people and brands — because we believe design is both language and movement. Every day, we bring dreams to life through form and function, transforming, innovating, and shaping ideas and behaviors. About us Retail Architecture for commercial spaces Contact Projects Clients Trade Physical and Digital Point-of-Sale Materials Contact Projects Automotive Dealership architecture Contact Projects

O desafio da CDA foi criar um mobiliário de uso temporário para integrar o ATM Saque e Pague à ambientação do Pier X, criando ao mesmo tempo um espaço receptivo onde as pessoas pudessem ter um primeiro contato com a marca e com o conceito do espaço, acessar o Wi-Fi e baixar o aplicativo, iniciando sua experiência. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Integration of the Saque e Pague ATM at Pier X: Parametric Design for a Phygital Space Pier X and Saque e Pague Shopping Iguatemi, Porto Alegre Introduction Pier X, a temporary space located at Shopping Iguatemi Porto Alegre, was Brazil’s first phygital marketplace. The phygital concept — the integration of physical and digital environments — and a frictionless consumer journey were the cornerstones of the space. To enable this experience, Pier X operates without salespeople or checkout counters. All purchases are made through an app, and entry into this digital environment begins at a Saque e Pague ATM. Development CDA’s challenge was to design temporary furniture to integrate the Saque e Pague ATM into the Pier X environment, while also creating a welcoming space where visitors could have their first contact with the brand and the concept of the space, access Wi-Fi, and download the app to begin their experience. Located in the so-called twilight zone and required to house a large-scale device, one of the project’s key premises was to prioritize the ATM’s positioning in terms of public accessibility, maintenance, and alignment with the space’s main visual axes. Based on the key visual proposed by Pier X — featuring green walls, natural elements, and a neutral color palette in its materials — our project was developed. To convey lightness, dynamism, and at the same time warmth and comfort, parametric design was used. Raw wooden boards were layered and interspersed with black ones, forming a fluid-shaped structure that embraces the ATM. The gestural and organic lines, free of edges, create a sense of coziness while standing apart from the basic Pier X furniture, which follows a more orthogonal and minimalist design language. Results The proposal accurately translated Pier X’s innovative concept, connecting technology with warmth. The project was recognized with the 2018 Brasil Design Award.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Contact Learn more about our work. Whatever your business, we are sure that design can enhance your results and transform your customer experience. Let's talk. Whatsapp Visit the Work at CDA section to submit your resume: Work at CDA If you prefer, use the form below: Contact Name Surname E-mail* Telephone Message* To send

Com a necessidade de expandir seus espaços e modernizar suas instalações, a Faculdade FMP procurou a CDA Design para criar um projeto que não apenas atendesse às exigências acadêmicas, mas também promovesse acolhimento e interação entre alunos e professores. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Expansion and renovation of the FMP campus FMP Porto Alegre, RS Introduction FMP, founded in 1983 and located in the historic center of Porto Alegre, is an institution that values the comprehensive education of its students, with an emphasis on respect for differences and joyful coexistence. With the need to expand its spaces and modernize its facilities, the Faculty turned to CDA Design to create a project that would not only meet academic requirements but also foster a welcoming environment and interaction between students and professors. Development The expansion and renovation project focused on creating environments that encourage interaction, study, and student well-being throughout the academic day. The 11th floor, with its privileged view, was chosen as a social area, offering shared spaces with colorful niches that invite study and informal meetings. A large central area, with sofas and modular poufs, became a relaxed space for rest, presentations, and enjoying the city view. The 10th floor was reimagined to bring innovation to education. The new space for academic practice includes interactive screens, a computer lab, and a mock courtroom, fostering knowledge exchange and dynamic student learning. The visual communication and furniture were designed to adapt to the different uses of the spaces, with more structured seating and furniture in the study rooms and cafeteria, and softer poufs and sofas in the relaxation areas. The modular nature of the furniture allows students to personalize the spaces, creating a dynamic and user-centered environment. Greenery was also incorporated to enhance the feeling of warmth and comfort. Results The renovation and expansion project of FMP not only addressed the need to modernize the infrastructure but also created innovative spaces that promote student integration and well-being. The new social and study areas have played a key role in students’ overall development, fostering a more interactive and welcoming academic experience, far from the typical formality of law schools. The project was awarded at the Brasil Design Award 2019, recognizing its impact on the educational environment.

Buscando um espaço exclusivo para as potentes e sofisticadas picapes RAM, a marca desafiou a CDA a desenvolver um novo conceito de concessionária no Brasil. O objetivo era criar uma loja totalmente dedicada à RAM, com uma ambientação que traduzisse seu estilo de vida, seu DNA americano e seu apelo de luxo e força. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES RAM House – The luxury barn RAM Brazil and Argentina Introduction Seeking an exclusive space for RAM’s powerful and sophisticated pickup trucks, the brand challenged CDA to develop a new dealership concept in Brazil. The goal was to create a store fully dedicated to RAM, with an environment that conveyed its lifestyle, American DNA, and its appeal of luxury and power. Development Inspired by American barns — the historical birthplace of the brand — the Luxury Barn concept was born: a luxury barn with modern lines, premium materials such as leather, wood, and dark metals, and an atmosphere that blends tradition and technology. The store offers a space fully dedicated to RAM, featuring exclusive furniture, refined lighting, digital screens, and an imposing façade made of matte metallic materials and the iconic ram. The result is an environment that goes beyond sales, creating memorable experiences and moments with the brand’s audience. Results RAM House is the first RAM flagship store in the world and has become a global milestone for the brand. The space solidified RAM’s new premium positioning in Brazil, delivering impressive results — including the sale of 5,000 units of the Rampage pickup during the pre-launch week alone. The project sets a new benchmark for automotive retail stores.

Explore o futuro do varejo no coração do Shopping Barra Rio com a nova loja Nike, projetada e implementada pela CDA RETAIL. A partir do conceito global Rise, esta entrega marca uma nova fase da experiência de marca no Brasil, conectando inovação, estilo e propósito. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the global Nike Rise concept at Shopping Barra Rio Nike Rio de Janeiro Introduction Explore the future of retail in the heart of Shopping Barra Rio with the new Nike store, designed and implemented by CDA RETAIL. Based on the global Rise concept, this launch marks a new phase in the brand experience in Brazil, connecting innovation, style, and purpose. Development With a dedicated sneaker area and a special focus on the female audience, the store features a fluid layout, modern furniture, and spaces designed to invite, welcome, and highlight the products. CDA RETAIL translated the Rise concept with precision — from the first sketches to the final implementation — meeting deadlines, standards, and global guidelines with operational excellence. The project balances aesthetics and functionality, creating an engaging shopping journey where every element of the store reinforces Nike’s positioning and deepens its connection with consumers. Results More than just a store, the launch at Shopping Barra Rio sets a new benchmark for sports retail in the country. An environment that brings together brand, architecture, and experience — designed by CDA RETAIL.

O lançamento do Citroën Aircross nas concessionárias, com o display inspirado em Burle Marx, foi um sucesso absoluto. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Citroën Aircross Launch Material Citröen South America Introduction Versatility, dynamism, and bold design are the words that define a car full of possibilities. This was the essence Citroën asked us to convey across all launch support materials — both physical and digital. Elaboration For the point-of-sale launch, we drew inspiration from the brilliance of landscape artist Roberto Burle Marx. His sinuous, flowing shapes — which seem to dance and transform at every glance — perfectly capture the essence of the Citroën Aircross: a vehicle that takes to the streets with both style and versatility. As you step into the dealership, you're welcomed by a vibrant, lively display — complete with a decal and ramp cover that extend the sense of movement and capture all the joy and pop-Brazilian spirit of Citroën. Strongly inspired by art, this environment reflects the innovative spirit that made the Citroën Aircross one of the major automotive launches of 2023. It's not just a car; it's a unique experience that celebrates the best of Brazilian culture and design. Results The launch of the Citroën Aircross at dealerships, featuring a display inspired by Burle Marx, was an absolute success. The concept of conveying versatility and movement through innovative design captivated the public, creating an immediate connection between the vehicle and potential customers. The display, with its dynamic and vibrant shapes, stood out as a key element in the sales strategy, transforming the point of sale into an immersive and sensory experience. The public’s positive response was reflected in a significant increase in dealership visits and sales, strengthening Citroën’s presence in the highly competitive compact SUV segment.

O Fiat 500e não é apenas um carro elétrico – é um ícone reinventado para a era da mobilidade sustentável. Combinando elegância italiana, tecnologia de ponta e consciência ambiental, sua chegada redefine o conceito de dirigir na cidade. Para destacar essa proposta, criamos uma campanha integrada que conecta o consumidor ao universo do 500e desde o primeiro contato, tornando cada interação um convite para a mudança. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat 500e Launch Material Fiat Brazil Introduction The Fiat 500e is not just an electric car – it's an icon reinvented for the era of sustainable mobility. Combining Italian elegance, cutting-edge technology, and environmental awareness, its arrival redefines the concept of urban driving. To highlight this vision, we created an integrated campaign that connects consumers to the world of the 500e from the very first interaction, making each touchpoint an invitation to change. Development We developed a strategy that combines innovation and practicality, with a set of materials that enrich the customer journey. An interactive digital catalog showcases the model’s key features, while a compact flyer highlights its main attributes in a clear and objective way. In the showroom, an interactive display emphasizes the 500e’s sophisticated design and electric efficiency. Additionally, a launch video captures its bold personality, and a digital sales proposal streamlines configuration and purchase simulation, making the process more dynamic. Results The campaign transformed the in-store experience, increasing consumer engagement and making consultants' work easier. The digitalization of the purchasing process brought greater efficiency, while the reduction of printed materials reinforced the Fiat 500e's commitment to sustainability. More than just a launch, the strategy solidified Fiat's vision for the future of urban mobility, connecting innovation with purpose.