Como parte do lançamento do novo Citroën C3, foi desenvolvido um display floorstand como uma experiência visual atraente e lúdica. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Citroën C3 Launch Material Citröen South America Introduction As part of the launch of the new Citroën C3, a floorstand display was developed as a visually engaging and playful experience. The floorstand is part of a set of materials that tell Citroën’s colorful story through a bold and captivating key visual, transforming the new C3 launch into a dynamic and scenographic exhibition. The floorstand display showcases the full product color palette, presenting features and calls to action in a way that changes depending on the viewer’s position—offering a fluid and interactive reading experience as people move around the merchandising piece. Development The strategy for the C3 represented a complete shift in Citroën’s merchandising standards across South America, coinciding with a moment of brand repositioning—now much more fun, tech-forward, and colorful. The project, featuring integrated materials including this conceptual brand display, transformed dealerships into more scenic and promotional environments, giving salespeople greater protagonism in communicating with customers. One of the highlights of the Citroën dealership setup was the use of a kinetic display, offering different visual readings depending on proximity and viewing angle. Built with lacquered MDF, it brought movement and dynamism to the point of sale. Results The new Citroën C3 was named the best buy in its category.

Em busca de novas formas de integrar sustentabilidade e funcionalidade, a CDA, em colaboração com a Alpargatas, criou a Havaianas Go, uma loja de pequenas dimensões e conceito inovador. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Havaianas Go – Autonomous and sustainable store Alpargatas Parque Villa-Lobos, São Paulo Introduction In search of new ways to integrate sustainability and functionality, CDA, in collaboration with Alpargatas, created Havaianas Go—a small-scale store with an innovative concept. Located in Parque Villa-Lobos, in São Paulo, the container store marks a sustainable milestone in the brand’s journey, as Havaianas’ first autonomous operation. Development The entire store concept was guided by the conscious use of materials. The main structure is made from nearly one ton of recycled industrial waste, and all plastic elements used are 100% recycled. A decorative panel made from footwear scraps collected through the Havaianas reCICLO program reinforces the brand’s commitment to the circular economy. With a full range of products, the store operates autonomously: just download the Havaianas Go app, register, and complete the purchase without the need for staff. The concept combines convenience, low operating costs, and environmental commitment in a store model that is easy to replicate and implement. Results The Havaianas Go project is an innovation focused on the brand’s sustainable expansion. Its autonomous format, intensive use of recycled materials, and smart operation represent a strategic advancement—enabling Havaianas to reach new audiences and locations with agility, efficiency, and environmental responsibility.

O desafio da CDA no projeto para a loja Poderoso Timão foi transformar a paixão do torcedor corinthiano em uma experiência de consumo memorável. O novo espaço foi pensado para traduzir a força, a devoção e a loucura da Fiel em cada detalhe, criando um ambiente que reforça a conexão emocional com o clube. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Retail design project for the Poderoso Timão concept store Nike Corinthians São Paulo Introduction CDA’s challenge in the Poderoso Timão store project was to transform the passion of Corinthians fans into a memorable shopping experience. The new space was designed to reflect the strength, devotion, and passion of the “Fiel” in every detail, creating an environment that reinforces the emotional connection with the club. Development The store was conceived with a strong and expressive concept, aligned with the spirit of Corinthians. The design prioritizes clear and accessible product display, with a neutral color palette that highlights the brand’s items and expands the visual area. The in-store journey offers surprises and constant stimuli, enhancing the Corinthians brand at the point of sale and guiding fans through a space that celebrates their identity. The storefront follows the same principle: visual impact with clear communication. Results More than just a retail environment, the Poderoso Timão store project is an extension of Corinthians pride. The brand’s strength was amplified in a commercial space that inspires emotion and engagement, earning recognition with the 2018 Brasil Design Award. A victory that showcases the power of combining design, branding, and passion.

Em um momento decisivo para a Pestana Leilões, a CDA foi escolhida para liderar um projeto desafiador: descobrir o propósito da marca e conduzir um trabalho de reposicionamento que envolvesse todos os stakeholders da organização. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding and headquarters architecture of Pestana Leilões Pestana Leilões Rio Grande do Sul Introduction At a pivotal moment for Pestana Leilões, CDA was chosen to lead a challenging project: to uncover the brand’s purpose and carry out a repositioning strategy that would engage all of the organization’s stakeholders. The objective was clear: to translate the values of Pestana Leilões into a new visual language and identity, strengthening its presence in the market and aligning perceptions among executives, employees, clients, and partners. Development The process began with the strategic repositioning of the brand, which revealed the need for a more coherent and representative visual identity. From there, we redesigned the brand and developed a consistent graphic language for all communication channels and materials. The color palette, photographic styles, and visual guidelines were compiled into a comprehensive brand book, ensuring unity and clarity at every touchpoint with the audience. This new language went beyond the visual and extended into the company’s physical space. The architectural design of Pestana Leilões’ new headquarters was conceived to reflect the same concepts defined in the branding. From the choice of materials and finishes to the ambiance of the spaces, every detail was planned to communicate the brand’s new positioning, fostering an environment that connects people, culture, and purpose. Results The transformation of Pestana Leilões goes beyond a new brand — it is the consolidation of a strong and coherent identity. The alignment between branding and architecture resulted in an integrated experience that strengthens both internal and external relationships, positioning the company in a clearer, more modern, and authentic way in the market.

A Nissan nos trouxe o desafio de transformar todas as lojas localizadas nas cidades que fizeram parte da Rota da Tocha Olímpica na cara dos maiores jogos do mundo. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Nissan Olympics Campaign Nissan Brazil Introduction Nissan challenged us to transform all stores located in cities along the Olympic Torch Route into spaces that reflected the spirit of the world’s greatest sporting event. To achieve this, the CDA team developed a creative and innovative store design for each of those locations. Development Our point-of-sale communication work featured large-format images of athletes, creating interaction with the environment in a way that entertained customers through creativity within the dealership and with the brand’s vehicles. This concept was developed to support the brand campaign #WhoDares. Results The initiative had a significant impact on dealership foot traffic, increasing the amount of time customers spent in the space and strengthening their emotional connection with the brand. The immersive setup led to a notable rise in digital engagement, with visitors sharing their experiences on social media and further boosting the campaign’s visibility. In addition, the sensory experience created by the project helped convert the excitement of the Olympic Games into a positive perception of Nissan, reinforcing its market presence in an authentic and memorable way. Awarded 1st place in Environmental Design, Point-of-Sale Materials and Displays category at the 2016 Bornancini Award.

O projeto para a Drogaria Pão de Açúcar teve como objetivo revitalizar a loja com base na atmosfera das antigas boticas e na ideia de marcas que tornam o dia a dia mais leve. A intenção era criar uma ambientação acolhedora, como nas pequenas cidades, mas com uma linguagem atual. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Revitalization of the store concept inspired by old apothecaries Drogaria Pão de Açúcar Brazil Introduction The project for Drogaria Pão de Açúcar aimed to revitalize the store based on the atmosphere of old apothecaries and the idea of brands that make everyday life lighter. The goal was to create a welcoming atmosphere, like in small towns, but with a contemporary language. Development The proposal was built around the use of rustic and natural materials. Shades of green were chosen for their connection to medicinal plants and the sense of calm they convey. To display the products, alternative supports such as rope baskets and wooden crates were used, helping to create the desired atmosphere. In areas where an association with the past was not appropriate, the project followed a more neutral approach, maintaining visual unity without breaking away from the overall concept. Results The revitalization of Drogarias Pão de Açúcar resulted in a more human and welcoming environment, connecting tradition and modernity. The new proposal brought identity to the store without compromising the functionality required for daily operations.

O desafio do projeto foi recriar todo o ambiente do ponto de venda físico em ambiente on-line, criar um lugar (não lugar) necessário para a realização de uma apresentação e venda técnica do produto, demonstrando todos os features do Mahindra 86-110P. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Mahindra 86-110P Launch Mahindra Brazil Introduction Mahindra is the world’s number one tractor-selling brand. In India alone—the brand’s country of origin—Mahindra sells around 250,000 tractors per year. After four years in the Brazilian market, the brand has experienced exponential growth—even in times of crisis and, moreover, during a pandemic. And that was precisely one of the greatest challenges of this project: how to present the brand’s latest launch to the Brazilian market while adhering to necessary pandemic safety protocols? This was a product launch that repositioned the brand, introducing a tractor with greater power and more advanced onboard technology than any other in its portfolio. Even during the pandemic, it was clear that the purchase process took place not only in the physical dealership space, but also through digital communication between the brand, salespeople, influencers, and customers (the “mahindreiros”)—a journey that could happen without visiting a store or trade show booth. The strategy was to leverage the relevance and reach of live streaming to meet this challenge. Live broadcasts were chosen as the ideal format to deliver the same informative, commercial, and emotional content to different audiences with different interests. In one unified delivery, the initiative combined information, sales, audience engagement, and the generation of proprietary branded content. Development The challenge of the project was to recreate the entire physical point-of-sale environment in an online setting—to create a “non-place” necessary for delivering a technical product presentation and sales experience, showcasing all the features of the Mahindra 86-110P with the dynamism of audiovisual resources and the interactivity only a digital environment can offer. As the starting point, the project defined three distinct events to communicate the same brand message to different audiences: the dealership network, the specialized press, and the general public. The script included presenting the new tractor, sharing testimonials from “mahindreiros,” and surprising them with an exclusive song by the duo Fernando & Sorocaba. CDA was responsible for the entire event concept—from naming to the campaign’s key visual—along with the rollout across multiple touchpoints and communication platforms, including Instagram, Facebook, YouTube, banners on industry portals, and the website. Results The result of all this dedication was a 64% increase in YouTube channel subscribers, 22% on Instagram, and 15% on Facebook—and, of course, a waiting list for the purchase of the new Mahindra 86-110P. Check!

Desde junho de 2020, com o lançamento experimental do aplicativo Grilo Mobilidade, Porto Alegre passou a contar com uma opção inovadora e divertida de mobilidade urbana. A CDA Design trabalhou no projeto de branding da startup. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Grilo brand development and its applications Grilo Mobilidade Porto Alegre, RS Introduction Since June 2020, with the experimental launch of the Grilo Mobilidade app, Porto Alegre has had access to an innovative and fun urban mobility option. Grilo is a unique digital platform for mobility and media, offering short-distance rides with sustainability, safety, and affordability. At a time when the world is turning to ecology as a fundamental value, electric vehicles—silent and non-polluting—are gaining increasing importance, and Grilo Mobilidade has emerged to contribute with its purpose of inclusion, accessibility, and practicality. “Reimagine mobility” — a true mantra that reflects the company’s positioning — introduces a safer, more enjoyable, and more efficient approach to urban transportation, offering clear advantages over bicycles and scooters. The project’s positive impact began at launch, with free rides for the elderly and users with mobility restrictions, along with efforts to collect food and clothing donations, reaffirming solidarity as a core value. Development The entire branding project began with the use of advanced planning and strategy tools, enabling validation of the name, development of a key visual aligned with the brand purpose, creation of the vintage-style logo, and even the inclusion of audiobranding — featuring the charming sound of a cricket chirp when the app is accessed. Grilo’s graphic identity was designed within a vintage concept, using vibrant, vegan-friendly colors, expressed through a gestural cursive style and supported by visual elements such as a stylized tricycle for the route display in the app. The name "Grilo," created by the founder and validated through acceptance studies, is grounded in the company’s core values — values that guided the entire brand design process: to offer an urban transportation solution that goes beyond the current standards for a mobility company, with sustainability and empathy at its core. Results Based on the brand’s strategic definitions and positioning, we envisioned each electric tricycle as a powerful brand ambassador in urban centers, providing visibility and strong alignment with the project. We developed the visual identity of this crucial point of contact to ensure instant brand recognition and easy access to app information—including supplier certification. Our connection to the project—rooted in values we strongly uphold, such as sustainability, empathy, and solidarity—deepened our enthusiasm and partnership with Grilo Mobilidade. Long live the Grilos!

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Experience Design: Trade, Retail and Automotive For 30 years, we have been connecting people and brands to create memorable experiences. Our results combine strategy, design, creativity and proprietary methodology, along with the ability to execute in all environments, whether physical or digital. About CDA Brands

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES People CDA is made up of people. Professionals who are passionate about design. We are a multidisciplinary team that brings together different backgrounds, experiences and perspectives, and different life stories. Because life is the raw material of design. It is from this diversity of perspectives that we distill the best solutions, transforming ideas into spaces that delight and sell. Multidisciplinary With three major business areas - retail architecture, architecture for the automotive market and trade marketing - it is one of the most awarded offices in Popai Brasil. One of the specialties in commercial architecture is helping large retailers to develop and implement concepts, working to add value to their businesses in a collaborative and extremely objective manner. With a very technical and dedicated team, respecting the schedule is as important as constant research into trends and methodologies. Trade marketing ideas are developed by studious designers and researchers, with CDA responsible for several innovations in physical and digital materials for retail activations in recent years. At CDA Trade, point-of-sale campaigns and merchandising systems are created and developed that integrate and connect consumers with the essence of brands and the personality of products, generating recognition and, most importantly, sales performance.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Titano Launch Material Fiat South America Introduction The new Fiat Titano was the brand’s most important launch in 2024, marking its entry into the midsize pickup segment. With a robust and innovative appeal, the Fiat Titano was introduced as an affordable midsize pickup, aiming to modernize and strengthen Fiat Brazil’s presence in the market. This launch represented the brand’s strategic investment in point-of-sale advertising as one of the key tools to reposition itself within the agribusiness sector. The challenge was to bring all the modernity and strength of the Fiat Titano into the dealership showrooms through unique materials that acted as true silent salespeople—powerfully supporting sales teams with remarkable effectiveness. Development The Fiat Titano ushers in a new era for the brand, introducing a robust vehicle built to tackle the challenges of the agribusiness world. For the launch, we developed a floor stand display, a floor decal, and a custom license plate—each detail echoing the essence of the sector and highlighting the strength and durability demanded by the land. The launch campaign, focused on history, legacy, and leadership, includes a display that embodies these traditions. Elements such as certified wood, fire-branded logos, and metal represent solidity and reliability. Additionally, the design evokes a wooden gate, symbolizing the entrance to the rural world—where the Fiat Titano takes center stage. The showroom display invites customers to fall in love with what the vehicle represents, with each material and detail creating a unique and immersive environment. Results The launch kit, with its elements referencing the rural universe, effectively conveyed the main attributes of the Fiat Titano: strength, durability, and a deep connection to the land. The choice of materials such as certified wood, fire-branded logos, and sturdy metals—combined with a design that evokes rural tradition—created an immersive experience for customers entering the dealerships. This resulted in a significant increase in in-store engagement, leading to a 504% increase in midsize pickup sales in July.

Após a revitalização arquitetônica de suas concessionárias, a Fiat identificou a necessidade de tornar os showrooms mais alinhados com a personalidade da marca – mais vibrantes, acolhedores e humanos. O objetivo era transformar os espaços brancos e impessoais em ambientes que traduzissem a essência pop, descolada e alegre da Fiat, conectando-se de forma mais autêntica com o consumidor brasileiro. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Atmosphere – Dealerships with the essence of the brand in Brazil Fiat Brazil Introduction After the architectural revitalization of its dealerships, Fiat recognized the need to make the showrooms more aligned with the brand’s personality – more vibrant, welcoming, and human. The goal was to transform the white, impersonal spaces into environments that reflect Fiat’s pop, cool, and cheerful essence, creating a more authentic connection with the Brazilian consumer. Development The concept was developed based on the brand’s dual identity: Half Brazilian, Half Italian. Following an in-depth immersion into the Fiat universe—its history and audience—an environment was created that evokes a home, using decorative elements, artwork, and themed panels. Among the structural highlights is the sporty grille above the mezzanine, inspired by racetrack guard rails, symbolizing movement and speed. Modular elements such as wall cubes with interchangeable graphics, special rugs, themed decals, and even a braided logo—referencing the worlds of fashion and interior design—reinforce the brand identity in a playful and original way. Results The new atmosphere brought a new standard of experience to Fiat dealerships, with strong visual and sensory appeal. Customers immediately recognize that they are in a branded space that fully conveys the brand’s personality. In addition to reinforcing the branding, the project helps maintain Fiat’s position as a market leader, generating positive industry feedback and strengthening its presence at the point of sale.