Com o desafio de traduzir a essência da marca JEEP em seus pontos de venda, criamos criou um conceito para as concessionárias da marca, unindo arquitetura, cenografia e experiência. A proposta era reforçar os valores de liberdade, autenticidade e conexão com a natureza em todos os espaços da loja. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Concept creation and implementation of Jeep dealerships Jeep Brazil Introduction With the challenge of translating the essence of the JEEP brand into its points of sale, we created a concept for the brand’s dealerships, combining architecture, scenography, and experience. The proposal was to reinforce the values of freedom, authenticity, and connection with nature throughout every area of the store. Development The scenographic concept is inspired by trails, evoking JEEP’s adventurous spirit. Natural materials, earthy tones, and elements that reference the landscape were used to create a warm and authentic environment. Each area of the dealership was designed as a stage of a journey, intuitively guiding the customer through the purchase process — from entry to vehicle delivery. The environment strengthens the emotional connection with the brand and encourages customers to spend more time in the space. Results The new concept for JEEP dealerships repositions the sales environment as an immersive touchpoint with the brand. The combination of strategic architecture and a sensory narrative transformed the space into a true experience, aligned with the JEEP lifestyle and off-road universe.

O lançamento do Citroën Aircross nas concessionárias, com o display inspirado em Burle Marx, foi um sucesso absoluto. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Citroën Aircross Launch Material Citröen South America Introduction Versatility, dynamism, and bold design are the words that define a car full of possibilities. This was the essence Citroën asked us to convey across all launch support materials — both physical and digital. Elaboration For the point-of-sale launch, we drew inspiration from the brilliance of landscape artist Roberto Burle Marx. His sinuous, flowing shapes — which seem to dance and transform at every glance — perfectly capture the essence of the Citroën Aircross: a vehicle that takes to the streets with both style and versatility. As you step into the dealership, you're welcomed by a vibrant, lively display — complete with a decal and ramp cover that extend the sense of movement and capture all the joy and pop-Brazilian spirit of Citroën. Strongly inspired by art, this environment reflects the innovative spirit that made the Citroën Aircross one of the major automotive launches of 2023. It's not just a car; it's a unique experience that celebrates the best of Brazilian culture and design. Results The launch of the Citroën Aircross at dealerships, featuring a display inspired by Burle Marx, was an absolute success. The concept of conveying versatility and movement through innovative design captivated the public, creating an immediate connection between the vehicle and potential customers. The display, with its dynamic and vibrant shapes, stood out as a key element in the sales strategy, transforming the point of sale into an immersive and sensory experience. The public’s positive response was reflected in a significant increase in dealership visits and sales, strengthening Citroën’s presence in the highly competitive compact SUV segment.

Recebemos da Agafarma o desafio de buscar seu propósito em um projeto de reposicionamento da marca que se refletiu em uma nova identidade visual e na materialização de todos os seus pontos de contato, principalmente no novo projeto de loja. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding, concept, and rollout of the Agafarma store network Agafarma Brazil Presentation We were challenged by Agafarma to uncover its purpose through a brand repositioning project, which was reflected in a new visual identity and the materialization of all its touchpoints — especially in the new store design. Agafarma is a network of over 500 pharmacies that chose cooperation over competition, creating the first industry association in Rio Grande do Sul. These stores are run by their owners — many of them pharmacists — and are present in nearly every city in the state. It is a popular brand, aimed at people who, when in need of care, often face long lines in the public healthcare system. Development After an in-depth immersion into Agafarma’s ecosystem and the market, the diagnosis revealed that the competition was positioned either in the wellness and beauty segment or focused on low prices. No one was talking about health. Looking at this scenario through Agafarma’s values and attributes — proximity and care — the path to brand positioning became clear: focus on people’s health. The network’s symbol was already a heart, so it was a natural step to define the brand positioning: a pharmacy network that is close to people, welcomes them, and cares for their health — “Agafarma takes care of your health, with heart.” In the rebranding, the heart symbol was given greater prominence, reinforcing this positioning. In the flagship store, a dedicated space was created for individualized care in the delivery of pharmaceutical services: the Clinical Space. The creation of this area and the network’s investment in training its pharmacists through a postgraduate program in clinical pharmacy are some of the initiatives driven by its health-focused purpose. Results We completed the brand’s virtuous cycle by uncovering a true and inspiring purpose, and defining a unique and authentic positioning for a brand that provides a relevant service to society through its main point of expression: its pharmacy network.

Tão importante quanto a criação de uma identidade visual é a sua correta aplicação. Através da tropicalização dos guias internacionais, a CDA tem implantado lojas e corners Nike em diversas regiões do Brasil, adaptando a experiência da marca para o contexto local. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the Artwalk store concept Artwalk Shopping Morumbi, São Paulo Introduction As important as creating a visual identity is applying it correctly. Through the localization of international guidelines, CDA has implemented Nike stores and corners across various regions of Brazil, adapting the brand experience to the local context. Development Artwalk, a sneaker-focused retailer present in several shopping malls across Brazil, aims to offer exclusive and concept-driven models. The store project was developed with a focus on the Nike brand, aligning its global aesthetic with Artwalk’s unique identity. CDA worked to create an environment that reflected Nike’s identity, highlighting its products and delivering a unique shopping experience. Results This project showcases CDA’s expertise in adapting and applying brand guidelines within Brazilian retail, delivering a cohesive and brand-aligned experience.

Quando a Stellantis confiou à CDA Design a criação do conceito das lojas da sua nova marca de veículos eletrificados, nós tínhamos certeza de que esse projeto seria um divisor de águas não apenas na nossa própria história, mas também no varejo automotivo brasileiro. Trabalhamos junto ao time Leapmotor para chegarmos a essa entrega e estamos felizes em dizer que ela superou nossas melhores expectativas. UMA NOVA CONCESSIONÁRIA PARA UMA NOVA ERA DE MOBILIDADE O CASE LEAPMOTOR Menu Close O Desafio A Entrega Experiência de Marca Ecossistema O Case em Números Imersão E-book Parceria Contato Designing spaces that become unique experiences: Designing spaces that become unique experiences: mathias.franco@cda.com.br Designing spaces that become unique experiences: andre.pego@cda.com.br Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: E-mail Enviar Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences:

Em busca de novas formas de integrar sustentabilidade e funcionalidade, a CDA, em colaboração com a Alpargatas, criou a Havaianas Go, uma loja de pequenas dimensões e conceito inovador. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Havaianas Go – Autonomous and sustainable store Alpargatas Parque Villa-Lobos, São Paulo Introduction In search of new ways to integrate sustainability and functionality, CDA, in collaboration with Alpargatas, created Havaianas Go—a small-scale store with an innovative concept. Located in Parque Villa-Lobos, in São Paulo, the container store marks a sustainable milestone in the brand’s journey, as Havaianas’ first autonomous operation. Development The entire store concept was guided by the conscious use of materials. The main structure is made from nearly one ton of recycled industrial waste, and all plastic elements used are 100% recycled. A decorative panel made from footwear scraps collected through the Havaianas reCICLO program reinforces the brand’s commitment to the circular economy. With a full range of products, the store operates autonomously: just download the Havaianas Go app, register, and complete the purchase without the need for staff. The concept combines convenience, low operating costs, and environmental commitment in a store model that is easy to replicate and implement. Results The Havaianas Go project is an innovation focused on the brand’s sustainable expansion. Its autonomous format, intensive use of recycled materials, and smart operation represent a strategic advancement—enabling Havaianas to reach new audiences and locations with agility, efficiency, and environmental responsibility.

Como parte do lançamento do novo Citroën C3, foi desenvolvido um display floorstand como uma experiência visual atraente e lúdica. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Citroën C3 Launch Material Citröen South America Introduction As part of the launch of the new Citroën C3, a floorstand display was developed as a visually engaging and playful experience. The floorstand is part of a set of materials that tell Citroën’s colorful story through a bold and captivating key visual, transforming the new C3 launch into a dynamic and scenographic exhibition. The floorstand display showcases the full product color palette, presenting features and calls to action in a way that changes depending on the viewer’s position—offering a fluid and interactive reading experience as people move around the merchandising piece. Development The strategy for the C3 represented a complete shift in Citroën’s merchandising standards across South America, coinciding with a moment of brand repositioning—now much more fun, tech-forward, and colorful. The project, featuring integrated materials including this conceptual brand display, transformed dealerships into more scenic and promotional environments, giving salespeople greater protagonism in communicating with customers. One of the highlights of the Citroën dealership setup was the use of a kinetic display, offering different visual readings depending on proximity and viewing angle. Built with lacquered MDF, it brought movement and dynamism to the point of sale. Results The new Citroën C3 was named the best buy in its category.

Explore o futuro do varejo no coração do Shopping Barra Rio com a nova loja Nike, projetada e implementada pela CDA RETAIL. A partir do conceito global Rise, esta entrega marca uma nova fase da experiência de marca no Brasil, conectando inovação, estilo e propósito. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the global Nike Rise concept at Shopping Barra Rio Nike Rio de Janeiro Introduction Explore the future of retail in the heart of Shopping Barra Rio with the new Nike store, designed and implemented by CDA RETAIL. Based on the global Rise concept, this launch marks a new phase in the brand experience in Brazil, connecting innovation, style, and purpose. Development With a dedicated sneaker area and a special focus on the female audience, the store features a fluid layout, modern furniture, and spaces designed to invite, welcome, and highlight the products. CDA RETAIL translated the Rise concept with precision — from the first sketches to the final implementation — meeting deadlines, standards, and global guidelines with operational excellence. The project balances aesthetics and functionality, creating an engaging shopping journey where every element of the store reinforces Nike’s positioning and deepens its connection with consumers. Results More than just a store, the launch at Shopping Barra Rio sets a new benchmark for sports retail in the country. An environment that brings together brand, architecture, and experience — designed by CDA RETAIL.

O Fiat 500e não é apenas um carro elétrico – é um ícone reinventado para a era da mobilidade sustentável. Combinando elegância italiana, tecnologia de ponta e consciência ambiental, sua chegada redefine o conceito de dirigir na cidade. Para destacar essa proposta, criamos uma campanha integrada que conecta o consumidor ao universo do 500e desde o primeiro contato, tornando cada interação um convite para a mudança. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat 500e Launch Material Fiat Brazil Introduction The Fiat 500e is not just an electric car – it's an icon reinvented for the era of sustainable mobility. Combining Italian elegance, cutting-edge technology, and environmental awareness, its arrival redefines the concept of urban driving. To highlight this vision, we created an integrated campaign that connects consumers to the world of the 500e from the very first interaction, making each touchpoint an invitation to change. Development We developed a strategy that combines innovation and practicality, with a set of materials that enrich the customer journey. An interactive digital catalog showcases the model’s key features, while a compact flyer highlights its main attributes in a clear and objective way. In the showroom, an interactive display emphasizes the 500e’s sophisticated design and electric efficiency. Additionally, a launch video captures its bold personality, and a digital sales proposal streamlines configuration and purchase simulation, making the process more dynamic. Results The campaign transformed the in-store experience, increasing consumer engagement and making consultants' work easier. The digitalization of the purchasing process brought greater efficiency, while the reduction of printed materials reinforced the Fiat 500e's commitment to sustainability. More than just a launch, the strategy solidified Fiat's vision for the future of urban mobility, connecting innovation with purpose.

O desafio do projeto foi recriar todo o ambiente do ponto de venda físico em ambiente on-line, criar um lugar (não lugar) necessário para a realização de uma apresentação e venda técnica do produto, demonstrando todos os features do Mahindra 86-110P. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Mahindra 86-110P Launch Mahindra Brazil Introduction Mahindra is the world’s number one tractor-selling brand. In India alone—the brand’s country of origin—Mahindra sells around 250,000 tractors per year. After four years in the Brazilian market, the brand has experienced exponential growth—even in times of crisis and, moreover, during a pandemic. And that was precisely one of the greatest challenges of this project: how to present the brand’s latest launch to the Brazilian market while adhering to necessary pandemic safety protocols? This was a product launch that repositioned the brand, introducing a tractor with greater power and more advanced onboard technology than any other in its portfolio. Even during the pandemic, it was clear that the purchase process took place not only in the physical dealership space, but also through digital communication between the brand, salespeople, influencers, and customers (the “mahindreiros”)—a journey that could happen without visiting a store or trade show booth. The strategy was to leverage the relevance and reach of live streaming to meet this challenge. Live broadcasts were chosen as the ideal format to deliver the same informative, commercial, and emotional content to different audiences with different interests. In one unified delivery, the initiative combined information, sales, audience engagement, and the generation of proprietary branded content. Development The challenge of the project was to recreate the entire physical point-of-sale environment in an online setting—to create a “non-place” necessary for delivering a technical product presentation and sales experience, showcasing all the features of the Mahindra 86-110P with the dynamism of audiovisual resources and the interactivity only a digital environment can offer. As the starting point, the project defined three distinct events to communicate the same brand message to different audiences: the dealership network, the specialized press, and the general public. The script included presenting the new tractor, sharing testimonials from “mahindreiros,” and surprising them with an exclusive song by the duo Fernando & Sorocaba. CDA was responsible for the entire event concept—from naming to the campaign’s key visual—along with the rollout across multiple touchpoints and communication platforms, including Instagram, Facebook, YouTube, banners on industry portals, and the website. Results The result of all this dedication was a 64% increase in YouTube channel subscribers, 22% on Instagram, and 15% on Facebook—and, of course, a waiting list for the purchase of the new Mahindra 86-110P. Check!

Após a revitalização arquitetônica de suas concessionárias, a Fiat identificou a necessidade de tornar os showrooms mais alinhados com a personalidade da marca – mais vibrantes, acolhedores e humanos. O objetivo era transformar os espaços brancos e impessoais em ambientes que traduzissem a essência pop, descolada e alegre da Fiat, conectando-se de forma mais autêntica com o consumidor brasileiro. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Atmosphere – Dealerships with the essence of the brand in Brazil Fiat Brazil Introduction After the architectural revitalization of its dealerships, Fiat recognized the need to make the showrooms more aligned with the brand’s personality – more vibrant, welcoming, and human. The goal was to transform the white, impersonal spaces into environments that reflect Fiat’s pop, cool, and cheerful essence, creating a more authentic connection with the Brazilian consumer. Development The concept was developed based on the brand’s dual identity: Half Brazilian, Half Italian. Following an in-depth immersion into the Fiat universe—its history and audience—an environment was created that evokes a home, using decorative elements, artwork, and themed panels. Among the structural highlights is the sporty grille above the mezzanine, inspired by racetrack guard rails, symbolizing movement and speed. Modular elements such as wall cubes with interchangeable graphics, special rugs, themed decals, and even a braided logo—referencing the worlds of fashion and interior design—reinforce the brand identity in a playful and original way. Results The new atmosphere brought a new standard of experience to Fiat dealerships, with strong visual and sensory appeal. Customers immediately recognize that they are in a branded space that fully conveys the brand’s personality. In addition to reinforcing the branding, the project helps maintain Fiat’s position as a market leader, generating positive industry feedback and strengthening its presence at the point of sale.

Desde junho de 2020, com o lançamento experimental do aplicativo Grilo Mobilidade, Porto Alegre passou a contar com uma opção inovadora e divertida de mobilidade urbana. A CDA Design trabalhou no projeto de branding da startup. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Grilo brand development and its applications Grilo Mobilidade Porto Alegre, RS Introduction Since June 2020, with the experimental launch of the Grilo Mobilidade app, Porto Alegre has had access to an innovative and fun urban mobility option. Grilo is a unique digital platform for mobility and media, offering short-distance rides with sustainability, safety, and affordability. At a time when the world is turning to ecology as a fundamental value, electric vehicles—silent and non-polluting—are gaining increasing importance, and Grilo Mobilidade has emerged to contribute with its purpose of inclusion, accessibility, and practicality. “Reimagine mobility” — a true mantra that reflects the company’s positioning — introduces a safer, more enjoyable, and more efficient approach to urban transportation, offering clear advantages over bicycles and scooters. The project’s positive impact began at launch, with free rides for the elderly and users with mobility restrictions, along with efforts to collect food and clothing donations, reaffirming solidarity as a core value. Development The entire branding project began with the use of advanced planning and strategy tools, enabling validation of the name, development of a key visual aligned with the brand purpose, creation of the vintage-style logo, and even the inclusion of audiobranding — featuring the charming sound of a cricket chirp when the app is accessed. Grilo’s graphic identity was designed within a vintage concept, using vibrant, vegan-friendly colors, expressed through a gestural cursive style and supported by visual elements such as a stylized tricycle for the route display in the app. The name "Grilo," created by the founder and validated through acceptance studies, is grounded in the company’s core values — values that guided the entire brand design process: to offer an urban transportation solution that goes beyond the current standards for a mobility company, with sustainability and empathy at its core. Results Based on the brand’s strategic definitions and positioning, we envisioned each electric tricycle as a powerful brand ambassador in urban centers, providing visibility and strong alignment with the project. We developed the visual identity of this crucial point of contact to ensure instant brand recognition and easy access to app information—including supplier certification. Our connection to the project—rooted in values we strongly uphold, such as sustainability, empathy, and solidarity—deepened our enthusiasm and partnership with Grilo Mobilidade. Long live the Grilos!