Quando a Stellantis confiou à CDA Design a criação do conceito das lojas da sua nova marca de veículos eletrificados, nós tínhamos certeza de que esse projeto seria um divisor de águas não apenas na nossa própria história, mas também no varejo automotivo brasileiro. Trabalhamos junto ao time Leapmotor para chegarmos a essa entrega e estamos felizes em dizer que ela superou nossas melhores expectativas. UMA NOVA CONCESSIONÁRIA PARA UMA NOVA ERA DE MOBILIDADE O CASE LEAPMOTOR Menu Close O Desafio A Entrega Experiência de Marca Ecossistema O Case em Números Imersão E-book Parceria Contato Designing spaces that become unique experiences: Designing spaces that become unique experiences: mathias.franco@cda.com.br Designing spaces that become unique experiences: andre.pego@cda.com.br Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: E-mail Enviar Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences:

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Work If you are creative, restless and also believe that design can transform the world into a more interesting place, we want to meet you. Send us your CV and be part of a multidisciplinary team that lives design every day. Whatsapp If you prefer, use the email atendimento@cda.com.br

O desafio da CDA no projeto para a loja Poderoso Timão foi transformar a paixão do torcedor corinthiano em uma experiência de consumo memorável. O novo espaço foi pensado para traduzir a força, a devoção e a loucura da Fiel em cada detalhe, criando um ambiente que reforça a conexão emocional com o clube. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Retail design project for the Poderoso Timão concept store Nike Corinthians São Paulo Introduction CDA’s challenge in the Poderoso Timão store project was to transform the passion of Corinthians fans into a memorable shopping experience. The new space was designed to reflect the strength, devotion, and passion of the “Fiel” in every detail, creating an environment that reinforces the emotional connection with the club. Development The store was conceived with a strong and expressive concept, aligned with the spirit of Corinthians. The design prioritizes clear and accessible product display, with a neutral color palette that highlights the brand’s items and expands the visual area. The in-store journey offers surprises and constant stimuli, enhancing the Corinthians brand at the point of sale and guiding fans through a space that celebrates their identity. The storefront follows the same principle: visual impact with clear communication. Results More than just a retail environment, the Poderoso Timão store project is an extension of Corinthians pride. The brand’s strength was amplified in a commercial space that inspires emotion and engagement, earning recognition with the 2018 Brasil Design Award. A victory that showcases the power of combining design, branding, and passion.

Após a revitalização arquitetônica de suas concessionárias, a Fiat identificou a necessidade de tornar os showrooms mais alinhados com a personalidade da marca – mais vibrantes, acolhedores e humanos. O objetivo era transformar os espaços brancos e impessoais em ambientes que traduzissem a essência pop, descolada e alegre da Fiat, conectando-se de forma mais autêntica com o consumidor brasileiro. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Atmosphere – Dealerships with the essence of the brand in Brazil Fiat Brazil Introduction After the architectural revitalization of its dealerships, Fiat recognized the need to make the showrooms more aligned with the brand’s personality – more vibrant, welcoming, and human. The goal was to transform the white, impersonal spaces into environments that reflect Fiat’s pop, cool, and cheerful essence, creating a more authentic connection with the Brazilian consumer. Development The concept was developed based on the brand’s dual identity: Half Brazilian, Half Italian. Following an in-depth immersion into the Fiat universe—its history and audience—an environment was created that evokes a home, using decorative elements, artwork, and themed panels. Among the structural highlights is the sporty grille above the mezzanine, inspired by racetrack guard rails, symbolizing movement and speed. Modular elements such as wall cubes with interchangeable graphics, special rugs, themed decals, and even a braided logo—referencing the worlds of fashion and interior design—reinforce the brand identity in a playful and original way. Results The new atmosphere brought a new standard of experience to Fiat dealerships, with strong visual and sensory appeal. Customers immediately recognize that they are in a branded space that fully conveys the brand’s personality. In addition to reinforcing the branding, the project helps maintain Fiat’s position as a market leader, generating positive industry feedback and strengthening its presence at the point of sale.

Fomos desafiados pela Nike para adaptar e implementar o projeto da Nike Arena Seleção, loja localizada na Rua Fidalga, na Vila Madalena. A proposta envolvia o desenvolvimento completo do projeto executivo do edifício e do mobiliário, além do gerenciamento da obra até a sua inauguração. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the Nike Arena Seleção concept Nike São Paulo – SP Introduction We were challenged by Nike to adapt and implement the Nike Arena Seleção project, a store located on Rua Fidalga, in Vila Madalena. The proposal included the full development of the executive project for the building and the furniture, as well as construction management up to the store’s opening. Development Nike Arena Seleção was designed to offer an immersive and authentic experience, capturing the essence of the brand in every detail. During the development, our team worked to adapt Nike’s global guidelines to the urban and creative context of Vila Madalena. We handled the architecture, interiors, engineering, and supplier management, ensuring precise delivery aligned with the brand’s standards. The store combines functionality, design, and technology. The layout was designed to highlight product displays and facilitate the customer journey, while interactive elements and modern finishes reinforce the innovative character of the space. Results The result is a concept store that has become a benchmark in São Paulo. Nike Arena Seleção strengthens the brand’s presence in the city and raises the bar for sports retail with a contemporary, tech-driven space fully connected to the local culture.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Contact Learn more about our work. Whatever your business, we are sure that design can enhance your results and transform your customer experience. Let's talk. Whatsapp Visit the Work at CDA section to submit your resume: Work at CDA If you prefer, use the form below: Contact Name Surname E-mail* Telephone Message* To send

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Nissan Kicks Launch Material Nissan Brazil Introduction The Nissan Kicks introduced a range of innovations to the SUV segment, such as the 360º camera, Zero Gravity seats, and the active body stabilizer, among others. After speaking with store managers and Nissan’s training team, we identified a key challenge in the sales process: because the vehicle offers so many technological features, salespeople often struggled to remember all the highlights of the Nissan Kicks. This presented an opportunity to create a sales support material that not only served as a checklist, but also transformed the point-of-sale experience into something engaging, interactive, and innovative. Development The communication project for this launch aimed to translate all the technology and innovation of the Kicks across more than 150 Nissan dealerships throughout Brazil. In addition to the in-store elements showcasing the car, the launch at the point of sale included a presentation software for the Kicks. Augmented reality markers were placed at specific points on the vehicle, and with the help of a tablet, consumers were invited to explore the car through these markers—discovering the various technological features of the Nissan Kicks and connecting interactive tools to their product experience. Results As part of a lead generation strategy, the back of the Nissan Kicks display and the flyers invited consumers to download the car’s digital brochure by sending an SMS—reducing the need for printed materials and lowering associated costs. This innovative approach provided a tech-forward experience aligned with the vehicle’s concept, making the sales process more dynamic and efficient.

A Nissan nos trouxe o desafio de transformar todas as lojas localizadas nas cidades que fizeram parte da Rota da Tocha Olímpica na cara dos maiores jogos do mundo. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Nissan Olympics Campaign Nissan Brazil Introduction Nissan challenged us to transform all stores located in cities along the Olympic Torch Route into spaces that reflected the spirit of the world’s greatest sporting event. To achieve this, the CDA team developed a creative and innovative store design for each of those locations. Development Our point-of-sale communication work featured large-format images of athletes, creating interaction with the environment in a way that entertained customers through creativity within the dealership and with the brand’s vehicles. This concept was developed to support the brand campaign #WhoDares. Results The initiative had a significant impact on dealership foot traffic, increasing the amount of time customers spent in the space and strengthening their emotional connection with the brand. The immersive setup led to a notable rise in digital engagement, with visitors sharing their experiences on social media and further boosting the campaign’s visibility. In addition, the sensory experience created by the project helped convert the excitement of the Olympic Games into a positive perception of Nissan, reinforcing its market presence in an authentic and memorable way. Awarded 1st place in Environmental Design, Point-of-Sale Materials and Displays category at the 2016 Bornancini Award.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Titano Launch Material Fiat South America Introduction The new Fiat Titano was the brand’s most important launch in 2024, marking its entry into the midsize pickup segment. With a robust and innovative appeal, the Fiat Titano was introduced as an affordable midsize pickup, aiming to modernize and strengthen Fiat Brazil’s presence in the market. This launch represented the brand’s strategic investment in point-of-sale advertising as one of the key tools to reposition itself within the agribusiness sector. The challenge was to bring all the modernity and strength of the Fiat Titano into the dealership showrooms through unique materials that acted as true silent salespeople—powerfully supporting sales teams with remarkable effectiveness. Development The Fiat Titano ushers in a new era for the brand, introducing a robust vehicle built to tackle the challenges of the agribusiness world. For the launch, we developed a floor stand display, a floor decal, and a custom license plate—each detail echoing the essence of the sector and highlighting the strength and durability demanded by the land. The launch campaign, focused on history, legacy, and leadership, includes a display that embodies these traditions. Elements such as certified wood, fire-branded logos, and metal represent solidity and reliability. Additionally, the design evokes a wooden gate, symbolizing the entrance to the rural world—where the Fiat Titano takes center stage. The showroom display invites customers to fall in love with what the vehicle represents, with each material and detail creating a unique and immersive environment. Results The launch kit, with its elements referencing the rural universe, effectively conveyed the main attributes of the Fiat Titano: strength, durability, and a deep connection to the land. The choice of materials such as certified wood, fire-branded logos, and sturdy metals—combined with a design that evokes rural tradition—created an immersive experience for customers entering the dealerships. This resulted in a significant increase in in-store engagement, leading to a 504% increase in midsize pickup sales in July.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES People CDA is made up of people. Professionals who are passionate about design. We are a multidisciplinary team that brings together different backgrounds, experiences and perspectives, and different life stories. Because life is the raw material of design. It is from this diversity of perspectives that we distill the best solutions, transforming ideas into spaces that delight and sell. Multidisciplinary With three major business areas - retail architecture, architecture for the automotive market and trade marketing - it is one of the most awarded offices in Popai Brasil. One of the specialties in commercial architecture is helping large retailers to develop and implement concepts, working to add value to their businesses in a collaborative and extremely objective manner. With a very technical and dedicated team, respecting the schedule is as important as constant research into trends and methodologies. Trade marketing ideas are developed by studious designers and researchers, with CDA responsible for several innovations in physical and digital materials for retail activations in recent years. At CDA Trade, point-of-sale campaigns and merchandising systems are created and developed that integrate and connect consumers with the essence of brands and the personality of products, generating recognition and, most importantly, sales performance.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Experience Design: Trade, Retail and Automotive For 30 years, we have been connecting people and brands to create memorable experiences. Our results combine strategy, design, creativity and proprietary methodology, along with the ability to execute in all environments, whether physical or digital. About CDA Brands

O projeto para a Drogaria Pão de Açúcar teve como objetivo revitalizar a loja com base na atmosfera das antigas boticas e na ideia de marcas que tornam o dia a dia mais leve. A intenção era criar uma ambientação acolhedora, como nas pequenas cidades, mas com uma linguagem atual. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Revitalization of the store concept inspired by old apothecaries Drogaria Pão de Açúcar Brazil Introduction The project for Drogaria Pão de Açúcar aimed to revitalize the store based on the atmosphere of old apothecaries and the idea of brands that make everyday life lighter. The goal was to create a welcoming atmosphere, like in small towns, but with a contemporary language. Development The proposal was built around the use of rustic and natural materials. Shades of green were chosen for their connection to medicinal plants and the sense of calm they convey. To display the products, alternative supports such as rope baskets and wooden crates were used, helping to create the desired atmosphere. In areas where an association with the past was not appropriate, the project followed a more neutral approach, maintaining visual unity without breaking away from the overall concept. Results The revitalization of Drogarias Pão de Açúcar resulted in a more human and welcoming environment, connecting tradition and modernity. The new proposal brought identity to the store without compromising the functionality required for daily operations.