Transformando espaços em experiências únicas. Aqui, na CDA, criamos conexões entre pessoas e marcas, porque acreditamos que design é linguagem e movimento. Todos os dias, materializamos sonhos em forma e função, transformando, inovando, moldando ideias e comportamentos. Somos especializados em trade, retail e automotivo. A NEW DEALERSHIP FOR A NEW ERA OF MOBILITY Projects RAM House – The luxury barn Ram House Project Citroën C3 Launch Material Citrõen C3 Project Havaianas Go – Autonomous and sustainable store Havaianas Project Designing spaces that become unique experiences: Trade, Retail and Automotive At CDA, we create meaningful connections between people and brands — because we believe design is both language and movement. Every day, we bring dreams to life through form and function, transforming, innovating, and shaping ideas and behaviors. About us Retail Architecture for commercial spaces Contact Projects Clients Trade Physical and Digital Point-of-Sale Materials Contact Projects Automotive Dealership architecture Contact Projects

O Fiat 500e não é apenas um carro elétrico – é um ícone reinventado para a era da mobilidade sustentável. Combinando elegância italiana, tecnologia de ponta e consciência ambiental, sua chegada redefine o conceito de dirigir na cidade. Para destacar essa proposta, criamos uma campanha integrada que conecta o consumidor ao universo do 500e desde o primeiro contato, tornando cada interação um convite para a mudança. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat 500e Launch Material Fiat Brazil Introduction The Fiat 500e is not just an electric car – it's an icon reinvented for the era of sustainable mobility. Combining Italian elegance, cutting-edge technology, and environmental awareness, its arrival redefines the concept of urban driving. To highlight this vision, we created an integrated campaign that connects consumers to the world of the 500e from the very first interaction, making each touchpoint an invitation to change. Development We developed a strategy that combines innovation and practicality, with a set of materials that enrich the customer journey. An interactive digital catalog showcases the model’s key features, while a compact flyer highlights its main attributes in a clear and objective way. In the showroom, an interactive display emphasizes the 500e’s sophisticated design and electric efficiency. Additionally, a launch video captures its bold personality, and a digital sales proposal streamlines configuration and purchase simulation, making the process more dynamic. Results The campaign transformed the in-store experience, increasing consumer engagement and making consultants' work easier. The digitalization of the purchasing process brought greater efficiency, while the reduction of printed materials reinforced the Fiat 500e's commitment to sustainability. More than just a launch, the strategy solidified Fiat's vision for the future of urban mobility, connecting innovation with purpose.

Explore o futuro do varejo no coração do Shopping Barra Rio com a nova loja Nike, projetada e implementada pela CDA RETAIL. A partir do conceito global Rise, esta entrega marca uma nova fase da experiência de marca no Brasil, conectando inovação, estilo e propósito. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the global Nike Rise concept at Shopping Barra Rio Nike Rio de Janeiro Introduction Explore the future of retail in the heart of Shopping Barra Rio with the new Nike store, designed and implemented by CDA RETAIL. Based on the global Rise concept, this launch marks a new phase in the brand experience in Brazil, connecting innovation, style, and purpose. Development With a dedicated sneaker area and a special focus on the female audience, the store features a fluid layout, modern furniture, and spaces designed to invite, welcome, and highlight the products. CDA RETAIL translated the Rise concept with precision — from the first sketches to the final implementation — meeting deadlines, standards, and global guidelines with operational excellence. The project balances aesthetics and functionality, creating an engaging shopping journey where every element of the store reinforces Nike’s positioning and deepens its connection with consumers. Results More than just a store, the launch at Shopping Barra Rio sets a new benchmark for sports retail in the country. An environment that brings together brand, architecture, and experience — designed by CDA RETAIL.

O lançamento do Citroën Aircross nas concessionárias, com o display inspirado em Burle Marx, foi um sucesso absoluto. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Citroën Aircross Launch Material Citröen South America Introduction Versatility, dynamism, and bold design are the words that define a car full of possibilities. This was the essence Citroën asked us to convey across all launch support materials — both physical and digital. Elaboration For the point-of-sale launch, we drew inspiration from the brilliance of landscape artist Roberto Burle Marx. His sinuous, flowing shapes — which seem to dance and transform at every glance — perfectly capture the essence of the Citroën Aircross: a vehicle that takes to the streets with both style and versatility. As you step into the dealership, you're welcomed by a vibrant, lively display — complete with a decal and ramp cover that extend the sense of movement and capture all the joy and pop-Brazilian spirit of Citroën. Strongly inspired by art, this environment reflects the innovative spirit that made the Citroën Aircross one of the major automotive launches of 2023. It's not just a car; it's a unique experience that celebrates the best of Brazilian culture and design. Results The launch of the Citroën Aircross at dealerships, featuring a display inspired by Burle Marx, was an absolute success. The concept of conveying versatility and movement through innovative design captivated the public, creating an immediate connection between the vehicle and potential customers. The display, with its dynamic and vibrant shapes, stood out as a key element in the sales strategy, transforming the point of sale into an immersive and sensory experience. The public’s positive response was reflected in a significant increase in dealership visits and sales, strengthening Citroën’s presence in the highly competitive compact SUV segment.

Como parte do lançamento do novo Citroën C3, foi desenvolvido um display floorstand como uma experiência visual atraente e lúdica. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Citroën C3 Launch Material Citröen South America Introduction As part of the launch of the new Citroën C3, a floorstand display was developed as a visually engaging and playful experience. The floorstand is part of a set of materials that tell Citroën’s colorful story through a bold and captivating key visual, transforming the new C3 launch into a dynamic and scenographic exhibition. The floorstand display showcases the full product color palette, presenting features and calls to action in a way that changes depending on the viewer’s position—offering a fluid and interactive reading experience as people move around the merchandising piece. Development The strategy for the C3 represented a complete shift in Citroën’s merchandising standards across South America, coinciding with a moment of brand repositioning—now much more fun, tech-forward, and colorful. The project, featuring integrated materials including this conceptual brand display, transformed dealerships into more scenic and promotional environments, giving salespeople greater protagonism in communicating with customers. One of the highlights of the Citroën dealership setup was the use of a kinetic display, offering different visual readings depending on proximity and viewing angle. Built with lacquered MDF, it brought movement and dynamism to the point of sale. Results The new Citroën C3 was named the best buy in its category.

Em busca de novas formas de integrar sustentabilidade e funcionalidade, a CDA, em colaboração com a Alpargatas, criou a Havaianas Go, uma loja de pequenas dimensões e conceito inovador. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Havaianas Go – Autonomous and sustainable store Alpargatas Parque Villa-Lobos, São Paulo Introduction In search of new ways to integrate sustainability and functionality, CDA, in collaboration with Alpargatas, created Havaianas Go—a small-scale store with an innovative concept. Located in Parque Villa-Lobos, in São Paulo, the container store marks a sustainable milestone in the brand’s journey, as Havaianas’ first autonomous operation. Development The entire store concept was guided by the conscious use of materials. The main structure is made from nearly one ton of recycled industrial waste, and all plastic elements used are 100% recycled. A decorative panel made from footwear scraps collected through the Havaianas reCICLO program reinforces the brand’s commitment to the circular economy. With a full range of products, the store operates autonomously: just download the Havaianas Go app, register, and complete the purchase without the need for staff. The concept combines convenience, low operating costs, and environmental commitment in a store model that is easy to replicate and implement. Results The Havaianas Go project is an innovation focused on the brand’s sustainable expansion. Its autonomous format, intensive use of recycled materials, and smart operation represent a strategic advancement—enabling Havaianas to reach new audiences and locations with agility, efficiency, and environmental responsibility.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Jeep Commander and Compass Launch Jeep Brazil Introduction How do you create a floorstand display that captures the essence of two major launches like the Jeep Compass and Jeep Commander? Our inspiration came directly from the vehicles themselves: we translated key design and performance elements to the point of sale—like leather details, red brake calipers, and the sporty darkened look. The result? A display that not only showcases the cars but becomes one with them, highlighting their most important attributes. Development One of the highlights of the launch is the new 2.0 Hurricane engine, a symbol of performance and sportiness. To bring the vehicle’s power to the point of sale, we used a revolutionary lenticular film that changes images depending on the viewing angle. This allows the engine to be displayed in 3D, creating an immersive and unforgettable sensory experience. Results This display is not just a product stand; it's an extension of the Jeep Compass and Jeep Commander, creating a direct and tangible connection between the customer and the power of these new models.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Nissan Kicks Launch Material Nissan Brazil Introduction The Nissan Kicks introduced a range of innovations to the SUV segment, such as the 360º camera, Zero Gravity seats, and the active body stabilizer, among others. After speaking with store managers and Nissan’s training team, we identified a key challenge in the sales process: because the vehicle offers so many technological features, salespeople often struggled to remember all the highlights of the Nissan Kicks. This presented an opportunity to create a sales support material that not only served as a checklist, but also transformed the point-of-sale experience into something engaging, interactive, and innovative. Development The communication project for this launch aimed to translate all the technology and innovation of the Kicks across more than 150 Nissan dealerships throughout Brazil. In addition to the in-store elements showcasing the car, the launch at the point of sale included a presentation software for the Kicks. Augmented reality markers were placed at specific points on the vehicle, and with the help of a tablet, consumers were invited to explore the car through these markers—discovering the various technological features of the Nissan Kicks and connecting interactive tools to their product experience. Results As part of a lead generation strategy, the back of the Nissan Kicks display and the flyers invited consumers to download the car’s digital brochure by sending an SMS—reducing the need for printed materials and lowering associated costs. This innovative approach provided a tech-forward experience aligned with the vehicle’s concept, making the sales process more dynamic and efficient.

Com o desafio de traduzir a essência da marca JEEP em seus pontos de venda, criamos criou um conceito para as concessionárias da marca, unindo arquitetura, cenografia e experiência. A proposta era reforçar os valores de liberdade, autenticidade e conexão com a natureza em todos os espaços da loja. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Concept creation and implementation of Jeep dealerships Jeep Brazil Introduction With the challenge of translating the essence of the JEEP brand into its points of sale, we created a concept for the brand’s dealerships, combining architecture, scenography, and experience. The proposal was to reinforce the values of freedom, authenticity, and connection with nature throughout every area of the store. Development The scenographic concept is inspired by trails, evoking JEEP’s adventurous spirit. Natural materials, earthy tones, and elements that reference the landscape were used to create a warm and authentic environment. Each area of the dealership was designed as a stage of a journey, intuitively guiding the customer through the purchase process — from entry to vehicle delivery. The environment strengthens the emotional connection with the brand and encourages customers to spend more time in the space. Results The new concept for JEEP dealerships repositions the sales environment as an immersive touchpoint with the brand. The combination of strategic architecture and a sensory narrative transformed the space into a true experience, aligned with the JEEP lifestyle and off-road universe.

Projects Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Todos Trade Retail Automotive Development of the Grilo brand and its applications Porto Alegre, Rio Grande do Sul Fiat Strada launch material Brazil Mahindra 86-110P Launch Brazil Fiat Titano Launch Material South America Nissan Olympics Campaign Brazil Citroën Aircross launch material South America Citroën C3 launch material South America Jeep Renegade launch material Brazil Fiat 500e launch material Brazil Nissan Kicks launch material Brazil Jeep Commander and Compass Launch Brazil Agafarma Brand, Concept and Rollout Brazil Concept and implementation of Authentic Feet stores Brazil Rebranding and store design of Ferreira Costa Brazil Rebranding and architecture of Pestana Auctions Rio Grande do Sul Retail Design Nike Corinthians São Paulo Implementation of the Nike Rise Global Concept Rio de Janeiro ATM Integration with Pier X Porto Alegre, Rio Grande do Sul Implementation of the Artwalk store concept Brazil Expansion and renovation of the FMP campus Porto Alegre, RS Drugstore Revitalization - Pão de Açúcar Brazil Havaianas Go – Autonomous and sustainable store Implementation of the Nike Arena Selection concept Fiat dealerships with the essence of the brand in Brazil Brazil Creation and implementation of the FIAT Autocentro concept Brazil RAM House – The Luxury Barn Brazil and Argentina Concept creation and implementation of Jeep dealerships Brazil Implementation of Peugeot Revitalizations Brazil Concept creation and implementation of JR dealerships (Jeep and RAM) Brazil Development of the Grilo brand and its applications Porto Alegre, Rio Grande do Sul Fiat Strada launch material Brazil Mahindra 86-110P Launch Brazil Fiat Titano Launch Material South America Nissan Olympics Campaign Brazil Citroën Aircross launch material South America Citroën C3 launch material South America Jeep Renegade launch material Brazil Fiat 500e launch material Brazil Nissan Kicks launch material Brazil Jeep Commander and Compass Launch Brazil Agafarma Brand, Concept and Rollout Brazil Concept and implementation of Authentic Feet stores Brazil Rebranding and store design of Ferreira Costa Brazil Rebranding and architecture of Pestana Auctions Rio Grande do Sul Retail Design Nike Corinthians São Paulo Implementation of the Nike Rise Global Concept Rio de Janeiro ATM Integration with Pier X Porto Alegre, Rio Grande do Sul Implementation of the Artwalk store concept Brazil Expansion and renovation of the FMP campus Porto Alegre, RS Sugarloaf Drugstore Revitalization Brazil Havaianas Go – Autonomous and sustainable store Villa-Lobos Park, São Paulo Implementation of the Nike Arena Selection concept Sao Paulo – SP Fiat dealerships with the essence of the brand in Brazil Brazil Creation and implementation of the FIAT Autocentro concept Brazil

Recebemos o desafio de aumentar o ticket médio da rede, transformando o modelo de negócio: de uma loja especializada em calçados esportivos para uma loja de produtos esportivos de forma mais ampla. O objetivo era ir além da venda de tênis, estimulando novas compras por meio da ampliação do mix e da experiência de marca. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Concept and implementation of the Authentic Feet stores Authentic Feet Brazil Introduction We were challenged to increase the network’s average ticket by transforming the business model — from a store specialized in athletic footwear to a broader sports goods store. The goal was to go beyond selling sneakers, encouraging new purchases by expanding the product mix and enhancing the brand experience. Development The project’s strategy was to create an emotional connection with visitors, inspiring rather than simply selling. The store evolved from being just a point of purchase to becoming a dynamic, ever-changing space where each visit reveals a new possibility. This flexibility was made possible by a clean and versatile architectural design, with modular walls that support everything from full outfit displays to high-capacity merchandising, both front-facing and lateral. The product mix was expanded to include apparel in the portfolio. This variety encourages customers to return more often, increasing the potential for cross-selling. Additionally, sustainability was a key pillar of the project: we chose materials such as Ecobrick, made from recycled polyurethane — a choice that reinforces the brand’s commitment to conscious and contemporary practices. Results The new project repositioned the store as a dynamic, attractive space aligned with the behavior of today’s consumer. The expanded product mix, combined with a versatile and sustainable environment, strengthened the brand’s presence, increased the average ticket, and created a space that inspires, welcomes, and encourages customers to return.

A CDA Design aceitou o desafio de entender uma nova jornada de compra de um SUV, que envolve etapas físicas e digitais, e com isso pensar inovações nas peças e ações de merchandising envolvidas no processo de experiência e compra. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Jeep Renegade Launch Material Jeep South America Introduction In a retail landscape undergoing reinvention, car dealerships have evolved little in recent years. CDA Design accepted the challenge of understanding a new SUV purchase journey—one that involves both physical and digital stages—and, from that, rethinking innovations in merchandising materials and actions throughout the customer experience and buying process. A few years ago, the point of sale served a more educational purpose, providing information about the product. Today, however, the consumer often arrives at the dealership more informed than the salesperson. While dealership visits have decreased, they have become more targeted: customers make preliminary decisions online and visit fewer stores to save time. In this new scenario, the role of the car salesperson deserves special attention, as fewer visits can lead to a reduced sense of purpose and increased anxiety—negatively impacting performance and sales results. Development Promoting salesperson empowerment through digital tools that enhance their role in the customer journey—starting from the very first contact with the dealership. Custom video teasers, designed specifically for sharing via WhatsApp, along with a mobile-first digital catalog (not just a simple adaptation of a printed version), acted as communication tools tailored to this direct interaction between salespeople and potential buyers. For the physical materials, the concept was always to convey the feeling of nature’s challenge, 4x4 capability, and a vehicle truly designed for rugged terrain and difficult angles. The use of certified, reforested wood with hand sanding added authenticity and aligned with the brand's purpose—both through the tilted structure and the use of natural materials that highlighted the Renegade’s rustic character. The test-drive sticker reinforced the Renegade’s key features with a functional and pragmatic design, inviting customers to experience a market leader behind the wheel. Results With a PDVE (Point of Sale and Experience) material aligned with the essence of the Jeep brand and specially designed to showcase the full 4x4 capability, we helped FCA reclaim the leadership of the Renegade in the Brazilian market in 2019. PROJECT AWARDED AT THE 2019 BRASIL DESIGN AWARD.