Buscando um espaço exclusivo para as potentes e sofisticadas picapes RAM, a marca desafiou a CDA a desenvolver um novo conceito de concessionária no Brasil. O objetivo era criar uma loja totalmente dedicada à RAM, com uma ambientação que traduzisse seu estilo de vida, seu DNA americano e seu apelo de luxo e força. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES RAM House – The luxury barn RAM Brazil and Argentina Introduction Seeking an exclusive space for RAM’s powerful and sophisticated pickup trucks, the brand challenged CDA to develop a new dealership concept in Brazil. The goal was to create a store fully dedicated to RAM, with an environment that conveyed its lifestyle, American DNA, and its appeal of luxury and power. Development Inspired by American barns — the historical birthplace of the brand — the Luxury Barn concept was born: a luxury barn with modern lines, premium materials such as leather, wood, and dark metals, and an atmosphere that blends tradition and technology. The store offers a space fully dedicated to RAM, featuring exclusive furniture, refined lighting, digital screens, and an imposing façade made of matte metallic materials and the iconic ram. The result is an environment that goes beyond sales, creating memorable experiences and moments with the brand’s audience. Results RAM House is the first RAM flagship store in the world and has become a global milestone for the brand. The space solidified RAM’s new premium positioning in Brazil, delivering impressive results — including the sale of 5,000 units of the Rampage pickup during the pre-launch week alone. The project sets a new benchmark for automotive retail stores.

Explore o futuro do varejo no coração do Shopping Barra Rio com a nova loja Nike, projetada e implementada pela CDA RETAIL. A partir do conceito global Rise, esta entrega marca uma nova fase da experiência de marca no Brasil, conectando inovação, estilo e propósito. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the global Nike Rise concept at Shopping Barra Rio Nike Rio de Janeiro Introduction Explore the future of retail in the heart of Shopping Barra Rio with the new Nike store, designed and implemented by CDA RETAIL. Based on the global Rise concept, this launch marks a new phase in the brand experience in Brazil, connecting innovation, style, and purpose. Development With a dedicated sneaker area and a special focus on the female audience, the store features a fluid layout, modern furniture, and spaces designed to invite, welcome, and highlight the products. CDA RETAIL translated the Rise concept with precision — from the first sketches to the final implementation — meeting deadlines, standards, and global guidelines with operational excellence. The project balances aesthetics and functionality, creating an engaging shopping journey where every element of the store reinforces Nike’s positioning and deepens its connection with consumers. Results More than just a store, the launch at Shopping Barra Rio sets a new benchmark for sports retail in the country. An environment that brings together brand, architecture, and experience — designed by CDA RETAIL.

O lançamento do Citroën Aircross nas concessionárias, com o display inspirado em Burle Marx, foi um sucesso absoluto. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Citroën Aircross Launch Material Citröen South America Introduction Versatility, dynamism, and bold design are the words that define a car full of possibilities. This was the essence Citroën asked us to convey across all launch support materials — both physical and digital. Elaboration For the point-of-sale launch, we drew inspiration from the brilliance of landscape artist Roberto Burle Marx. His sinuous, flowing shapes — which seem to dance and transform at every glance — perfectly capture the essence of the Citroën Aircross: a vehicle that takes to the streets with both style and versatility. As you step into the dealership, you're welcomed by a vibrant, lively display — complete with a decal and ramp cover that extend the sense of movement and capture all the joy and pop-Brazilian spirit of Citroën. Strongly inspired by art, this environment reflects the innovative spirit that made the Citroën Aircross one of the major automotive launches of 2023. It's not just a car; it's a unique experience that celebrates the best of Brazilian culture and design. Results The launch of the Citroën Aircross at dealerships, featuring a display inspired by Burle Marx, was an absolute success. The concept of conveying versatility and movement through innovative design captivated the public, creating an immediate connection between the vehicle and potential customers. The display, with its dynamic and vibrant shapes, stood out as a key element in the sales strategy, transforming the point of sale into an immersive and sensory experience. The public’s positive response was reflected in a significant increase in dealership visits and sales, strengthening Citroën’s presence in the highly competitive compact SUV segment.

O Fiat 500e não é apenas um carro elétrico – é um ícone reinventado para a era da mobilidade sustentável. Combinando elegância italiana, tecnologia de ponta e consciência ambiental, sua chegada redefine o conceito de dirigir na cidade. Para destacar essa proposta, criamos uma campanha integrada que conecta o consumidor ao universo do 500e desde o primeiro contato, tornando cada interação um convite para a mudança. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat 500e Launch Material Fiat Brazil Introduction The Fiat 500e is not just an electric car – it's an icon reinvented for the era of sustainable mobility. Combining Italian elegance, cutting-edge technology, and environmental awareness, its arrival redefines the concept of urban driving. To highlight this vision, we created an integrated campaign that connects consumers to the world of the 500e from the very first interaction, making each touchpoint an invitation to change. Development We developed a strategy that combines innovation and practicality, with a set of materials that enrich the customer journey. An interactive digital catalog showcases the model’s key features, while a compact flyer highlights its main attributes in a clear and objective way. In the showroom, an interactive display emphasizes the 500e’s sophisticated design and electric efficiency. Additionally, a launch video captures its bold personality, and a digital sales proposal streamlines configuration and purchase simulation, making the process more dynamic. Results The campaign transformed the in-store experience, increasing consumer engagement and making consultants' work easier. The digitalization of the purchasing process brought greater efficiency, while the reduction of printed materials reinforced the Fiat 500e's commitment to sustainability. More than just a launch, the strategy solidified Fiat's vision for the future of urban mobility, connecting innovation with purpose.

Em busca de novas formas de integrar sustentabilidade e funcionalidade, a CDA, em colaboração com a Alpargatas, criou a Havaianas Go, uma loja de pequenas dimensões e conceito inovador. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Havaianas Go – Autonomous and sustainable store Alpargatas Parque Villa-Lobos, São Paulo Introduction In search of new ways to integrate sustainability and functionality, CDA, in collaboration with Alpargatas, created Havaianas Go—a small-scale store with an innovative concept. Located in Parque Villa-Lobos, in São Paulo, the container store marks a sustainable milestone in the brand’s journey, as Havaianas’ first autonomous operation. Development The entire store concept was guided by the conscious use of materials. The main structure is made from nearly one ton of recycled industrial waste, and all plastic elements used are 100% recycled. A decorative panel made from footwear scraps collected through the Havaianas reCICLO program reinforces the brand’s commitment to the circular economy. With a full range of products, the store operates autonomously: just download the Havaianas Go app, register, and complete the purchase without the need for staff. The concept combines convenience, low operating costs, and environmental commitment in a store model that is easy to replicate and implement. Results The Havaianas Go project is an innovation focused on the brand’s sustainable expansion. Its autonomous format, intensive use of recycled materials, and smart operation represent a strategic advancement—enabling Havaianas to reach new audiences and locations with agility, efficiency, and environmental responsibility.

Recebemos da Agafarma o desafio de buscar seu propósito em um projeto de reposicionamento da marca que se refletiu em uma nova identidade visual e na materialização de todos os seus pontos de contato, principalmente no novo projeto de loja. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding, concept, and rollout of the Agafarma store network Agafarma Brazil Presentation We were challenged by Agafarma to uncover its purpose through a brand repositioning project, which was reflected in a new visual identity and the materialization of all its touchpoints — especially in the new store design. Agafarma is a network of over 500 pharmacies that chose cooperation over competition, creating the first industry association in Rio Grande do Sul. These stores are run by their owners — many of them pharmacists — and are present in nearly every city in the state. It is a popular brand, aimed at people who, when in need of care, often face long lines in the public healthcare system. Development After an in-depth immersion into Agafarma’s ecosystem and the market, the diagnosis revealed that the competition was positioned either in the wellness and beauty segment or focused on low prices. No one was talking about health. Looking at this scenario through Agafarma’s values and attributes — proximity and care — the path to brand positioning became clear: focus on people’s health. The network’s symbol was already a heart, so it was a natural step to define the brand positioning: a pharmacy network that is close to people, welcomes them, and cares for their health — “Agafarma takes care of your health, with heart.” In the rebranding, the heart symbol was given greater prominence, reinforcing this positioning. In the flagship store, a dedicated space was created for individualized care in the delivery of pharmaceutical services: the Clinical Space. The creation of this area and the network’s investment in training its pharmacists through a postgraduate program in clinical pharmacy are some of the initiatives driven by its health-focused purpose. Results We completed the brand’s virtuous cycle by uncovering a true and inspiring purpose, and defining a unique and authentic positioning for a brand that provides a relevant service to society through its main point of expression: its pharmacy network.

Recebemos o desafio de traduzir a trajetória centenária da Ferreira Costa em um novo posicionamento, por meio da revisão de identidade e da materialização do propósito da marca em todos os seus pontos de contato. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding and store design for Home Center Ferreira Costa Ferreira Costa Brazil Introduction In a country where most businesses close their doors within five years, Ferreira Costa stands as a remarkable exception. Founded in 1884 by a Portuguese immigrant in Garanhuns, the brand remains under the leadership of the founding family to this day and is the largest home center chain in the Northeast, with stores in Garanhuns, Recife, Salvador, Aracaju, and João Pessoa. We were challenged to translate this century-old journey into a new positioning by revisiting the brand identity and bringing its purpose to life across all touchpoints. Development The work began with a deep immersion into Ferreira Costa’s history, combining ethnographic research with interviews and interactive sessions with leadership. Based on the branding and retail design diagnosis, we conducted a workshop with managers to collaboratively build the new brand purpose — the foundation for redesigning the identity and brand experience. The new brand retains elements that reflect its Portuguese heritage, such as the graphic mark, green, and red, while incorporating new visual codes that express its evolution. Gray was added to the store signage, and a secondary color palette was developed to organize and unify the various departments. In the new João Pessoa store, this repositioning is reflected in an integrated retail project. The proposal includes signage, visual merchandising, promotional communication, and also influenced architecture, equipment, and materials. Digital transformation is also part of this new phase: e-commerce, channel integration, digital product search at the point of sale, in-store pickup, and social media integration were all designed to align tradition with innovation — without losing the essence of the brand. Results The new identity and store design mark a new chapter for Ferreira Costa, reaffirming its commitment to tradition while looking toward the future. The brand has gained even more consistency and strength, solidifying its position as a regional and national reference, while modernizing to continue delighting customers, employees, and partners across all touchpoints.

Em um momento decisivo para a Pestana Leilões, a CDA foi escolhida para liderar um projeto desafiador: descobrir o propósito da marca e conduzir um trabalho de reposicionamento que envolvesse todos os stakeholders da organização. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding and headquarters architecture of Pestana Leilões Pestana Leilões Rio Grande do Sul Introduction At a pivotal moment for Pestana Leilões, CDA was chosen to lead a challenging project: to uncover the brand’s purpose and carry out a repositioning strategy that would engage all of the organization’s stakeholders. The objective was clear: to translate the values of Pestana Leilões into a new visual language and identity, strengthening its presence in the market and aligning perceptions among executives, employees, clients, and partners. Development The process began with the strategic repositioning of the brand, which revealed the need for a more coherent and representative visual identity. From there, we redesigned the brand and developed a consistent graphic language for all communication channels and materials. The color palette, photographic styles, and visual guidelines were compiled into a comprehensive brand book, ensuring unity and clarity at every touchpoint with the audience. This new language went beyond the visual and extended into the company’s physical space. The architectural design of Pestana Leilões’ new headquarters was conceived to reflect the same concepts defined in the branding. From the choice of materials and finishes to the ambiance of the spaces, every detail was planned to communicate the brand’s new positioning, fostering an environment that connects people, culture, and purpose. Results The transformation of Pestana Leilões goes beyond a new brand — it is the consolidation of a strong and coherent identity. The alignment between branding and architecture resulted in an integrated experience that strengthens both internal and external relationships, positioning the company in a clearer, more modern, and authentic way in the market.

Quando a Stellantis confiou à CDA Design a criação do conceito das lojas da sua nova marca de veículos eletrificados, nós tínhamos certeza de que esse projeto seria um divisor de águas não apenas na nossa própria história, mas também no varejo automotivo brasileiro. Trabalhamos junto ao time Leapmotor para chegarmos a essa entrega e estamos felizes em dizer que ela superou nossas melhores expectativas. UMA NOVA CONCESSIONÁRIA PARA UMA NOVA ERA DE MOBILIDADE O CASE LEAPMOTOR Menu Close O Desafio A Entrega Experiência de Marca Ecossistema O Case em Números Imersão E-book Parceria Contato Designing spaces that become unique experiences: Designing spaces that become unique experiences: mathias.franco@cda.com.br Designing spaces that become unique experiences: andre.pego@cda.com.br Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences: E-mail Enviar Designing spaces that become unique experiences: Designing spaces that become unique experiences: Designing spaces that become unique experiences:

Projects Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Todos Trade Retail Automotive Development of the Grilo brand and its applications Porto Alegre, Rio Grande do Sul Fiat Strada launch material Brazil Mahindra 86-110P Launch Brazil Fiat Titano Launch Material South America Nissan Olympics Campaign Brazil Citroën Aircross launch material South America Citroën C3 launch material South America Jeep Renegade launch material Brazil Fiat 500e launch material Brazil Nissan Kicks launch material Brazil Jeep Commander and Compass Launch Brazil Agafarma Brand, Concept and Rollout Brazil Concept and implementation of Authentic Feet stores Brazil Rebranding and store design of Ferreira Costa Brazil Rebranding and architecture of Pestana Auctions Rio Grande do Sul Retail Design Nike Corinthians São Paulo Implementation of the Nike Rise Global Concept Rio de Janeiro ATM Integration with Pier X Porto Alegre, Rio Grande do Sul Implementation of the Artwalk store concept Brazil Expansion and renovation of the FMP campus Porto Alegre, RS Drugstore Revitalization - Pão de Açúcar Brazil Havaianas Go – Autonomous and sustainable store Implementation of the Nike Arena Selection concept Fiat dealerships with the essence of the brand in Brazil Brazil Creation and implementation of the FIAT Autocentro concept Brazil RAM House – The Luxury Barn Brazil and Argentina Concept creation and implementation of Jeep dealerships Brazil Implementation of Peugeot Revitalizations Brazil Concept creation and implementation of JR dealerships (Jeep and RAM) Brazil Development of the Grilo brand and its applications Porto Alegre, Rio Grande do Sul Fiat Strada launch material Brazil Mahindra 86-110P Launch Brazil Fiat Titano Launch Material South America Nissan Olympics Campaign Brazil Citroën Aircross launch material South America Citroën C3 launch material South America Jeep Renegade launch material Brazil Fiat 500e launch material Brazil Nissan Kicks launch material Brazil Jeep Commander and Compass Launch Brazil Agafarma Brand, Concept and Rollout Brazil Concept and implementation of Authentic Feet stores Brazil Rebranding and store design of Ferreira Costa Brazil Rebranding and architecture of Pestana Auctions Rio Grande do Sul Retail Design Nike Corinthians São Paulo Implementation of the Nike Rise Global Concept Rio de Janeiro ATM Integration with Pier X Porto Alegre, Rio Grande do Sul Implementation of the Artwalk store concept Brazil Expansion and renovation of the FMP campus Porto Alegre, RS Sugarloaf Drugstore Revitalization Brazil Havaianas Go – Autonomous and sustainable store Villa-Lobos Park, São Paulo Implementation of the Nike Arena Selection concept Sao Paulo – SP Fiat dealerships with the essence of the brand in Brazil Brazil Creation and implementation of the FIAT Autocentro concept Brazil

Tão importante quanto a criação de uma identidade visual é a sua correta aplicação. Através da tropicalização dos guias internacionais, a CDA tem implantado lojas e corners Nike em diversas regiões do Brasil, adaptando a experiência da marca para o contexto local. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the Artwalk store concept Artwalk Shopping Morumbi, São Paulo Introduction As important as creating a visual identity is applying it correctly. Through the localization of international guidelines, CDA has implemented Nike stores and corners across various regions of Brazil, adapting the brand experience to the local context. Development Artwalk, a sneaker-focused retailer present in several shopping malls across Brazil, aims to offer exclusive and concept-driven models. The store project was developed with a focus on the Nike brand, aligning its global aesthetic with Artwalk’s unique identity. CDA worked to create an environment that reflected Nike’s identity, highlighting its products and delivering a unique shopping experience. Results This project showcases CDA’s expertise in adapting and applying brand guidelines within Brazilian retail, delivering a cohesive and brand-aligned experience.

Com o desafio de aproximar a oficina do consumidor e atrair especialmente o público feminino para dentro das concessionárias, a FIAT procurou a CDA Design para desenvolver um novo conceito de atendimento e ambientação para serviços de pós-venda. Nascia assim o FIAT Autocentro, um modelo pioneiro de oficina com foco em experiência, conforto e proximidade. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Creation and implementation of the FIAT Autocentro concept Fiat Brazil Introduction With the challenge of bringing the service center closer to consumers and especially attracting a female audience into dealerships, FIAT turned to CDA Design to develop a new customer service and environment concept for after-sales services. This is how FIAT Autocentro was born — a pioneering service center model focused on experience, comfort, and closeness. Development The concept introduced a significant structural change: bringing the service center to the front of the dealership, making the service more visible, transparent, and accessible. The bright, clean, and organized environment was designed to contrast with the traditional image of a dark, technical workshop, creating a welcoming and inviting space — especially for the female audience. The visual identity followed the same approach, with graphic and signage elements that emphasize practicality, trust, and lightness. Results CDA also managed the implementation of the project in over 300 units across Brazil, between 2002 and 2011. FIAT Autocentro became a benchmark in the industry and inspired several other automakers to follow the same path, establishing the concept as an evolution in how consumers are served in automotive after-sales.