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Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Titano Launch Material Fiat South America Introduction The new Fiat Titano was the brand’s most important launch in 2024, marking its entry into the midsize pickup segment. With a robust and innovative appeal, the Fiat Titano was introduced as an affordable midsize pickup, aiming to modernize and strengthen Fiat Brazil’s presence in the market. This launch represented the brand’s strategic investment in point-of-sale advertising as one of the key tools to reposition itself within the agribusiness sector. The challenge was to bring all the modernity and strength of the Fiat Titano into the dealership showrooms through unique materials that acted as true silent salespeople—powerfully supporting sales teams with remarkable effectiveness. Development The Fiat Titano ushers in a new era for the brand, introducing a robust vehicle built to tackle the challenges of the agribusiness world. For the launch, we developed a floor stand display, a floor decal, and a custom license plate—each detail echoing the essence of the sector and highlighting the strength and durability demanded by the land. The launch campaign, focused on history, legacy, and leadership, includes a display that embodies these traditions. Elements such as certified wood, fire-branded logos, and metal represent solidity and reliability. Additionally, the design evokes a wooden gate, symbolizing the entrance to the rural world—where the Fiat Titano takes center stage. The showroom display invites customers to fall in love with what the vehicle represents, with each material and detail creating a unique and immersive environment. Results The launch kit, with its elements referencing the rural universe, effectively conveyed the main attributes of the Fiat Titano: strength, durability, and a deep connection to the land. The choice of materials such as certified wood, fire-branded logos, and sturdy metals—combined with a design that evokes rural tradition—created an immersive experience for customers entering the dealerships. This resulted in a significant increase in in-store engagement, leading to a 504% increase in midsize pickup sales in July.

O desafio do projeto foi transferir para o ponto de venda, mesmo durante a Pandemia, as características e vantagens da Nova FIAT Strada, entendendo que o PDV é um ambiente phygital e que o processo de compra acontece tanto no espaço físico da concessionária como na comunicação digital do vendedor com o cliente. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Strada Launch Material Fiat Brazil Introduction The FIAT STRADA was the most important light pickup truck launch among all brands in the Brazilian market in 2020. After all, it is the undisputed leader of the segment, with aesthetic and technological innovations that definitively consolidated the FIAT concept and legacy in Brazil. The challenge of the project was to bring the features and advantages of the New FIAT Strada to the point of sale—even during the pandemic—recognizing that the POS is a phygital environment and that the buying process takes place both in the physical dealership and through digital communication between the salesperson and the customer. Two key questions emerged: How to support dealership sales teams in a journey that, in many cases, would take place without an in-person visit to the store? And how to shift the perception of both salespeople and consumers regarding FIAT’s merchandising efforts across physical and digital points of sale? Development Launching in the midst of the pandemic accelerated the trend toward digital sales channels and the digitization of the production process for physical materials, which could not be manufactured and shipped to dealerships due to logistical challenges. The digitization of the point-of-sale material production process was achieved through the creation of a broadside that served as a complete guide for dealership orientation, along with a series of tutorial videos that supported local production of POS materials. In addition, a customer journey was designed to support salespeople’s digital efforts through tailored content for use on social media and messaging apps like WhatsApp. To complete the strategic approach, an integrated action was planned with various merchandising materials that complemented one another and enhanced the promotional perception across both physical and digital environments. All the materials typically used in a launch of this scale were developed in both printed and digital formats—printed versions for dealerships that had already begun to reopen with flexible hours, and digital versions for general use or for dealerships that remained closed. The orientation guide (broadside) included a range of information regarding the necessary precautions for store reopening, including the creation of a direct communication channel between the dealership network and the agency for resolving any questions. The digital materials were designed to make the conversation between salesperson and customer as fluid as a face-to-face interaction, using messaging apps. To achieve this, we thoroughly investigated the digital purchasing journey and proposed communication tools for various stages of the conversation—including in-person encounters. Results The launch marked a complete shift in FIAT's merchandising standards during a key moment of brand repositioning. The digital catalog offered a clear overview of the product, features, and versions; feature videos highlighted benefits and advantages; stickers helped make conversations more engaging and relaxed; the "Work & Play" cubes both informed and entertained; and to close the sale, a groundbreaking digital proposal was introduced, consolidating key information such as trade-in evaluations, pricing, and financing conditions. The integrated project of physical and digital POS materials empowered salespeople with greater protagonism and enabled more personalized communication with customers—reaching a more advanced level of content without losing personality or efficiency in the negotiation process. The integrated development of materials for both the physical and digital journey, each with specific goals, made the dealership environment much more promotional and successfully met all sales targets.

O desafio da CDA no projeto para a loja Poderoso Timão foi transformar a paixão do torcedor corinthiano em uma experiência de consumo memorável. O novo espaço foi pensado para traduzir a força, a devoção e a loucura da Fiel em cada detalhe, criando um ambiente que reforça a conexão emocional com o clube. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Retail design project for the Poderoso Timão concept store Nike Corinthians São Paulo Introduction CDA’s challenge in the Poderoso Timão store project was to transform the passion of Corinthians fans into a memorable shopping experience. The new space was designed to reflect the strength, devotion, and passion of the “Fiel” in every detail, creating an environment that reinforces the emotional connection with the club. Development The store was conceived with a strong and expressive concept, aligned with the spirit of Corinthians. The design prioritizes clear and accessible product display, with a neutral color palette that highlights the brand’s items and expands the visual area. The in-store journey offers surprises and constant stimuli, enhancing the Corinthians brand at the point of sale and guiding fans through a space that celebrates their identity. The storefront follows the same principle: visual impact with clear communication. Results More than just a retail environment, the Poderoso Timão store project is an extension of Corinthians pride. The brand’s strength was amplified in a commercial space that inspires emotion and engagement, earning recognition with the 2018 Brasil Design Award. A victory that showcases the power of combining design, branding, and passion.

Com o desafio de traduzir a essência da marca JEEP e RAM em seus pontos de venda, a CDA Design criou um novo conceito para as concessionárias que vendem as duas marcas, unindo arquitetura, cenografia e experiência. A proposta era reforçar os valores de liberdade, autenticidade e conexão com a natureza em todos os espaços da loja. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Concept creation and implementation of JR dealerships (Jeep and RAM) JEEP e RAM Brazil Introduction With the challenge of translating the essence of the JEEP and RAM brands into their points of sale, CDA Design created a new concept for dealerships that sell both brands, combining architecture, scenography, and experience. The proposal was to reinforce the values of freedom, authenticity, and connection with nature throughout every area of the store. Development The scenographic concept is inspired by trails, evoking the adventurous spirit of JEEP and RAM. Natural materials, earthy tones, and elements that reference the landscape were used to create a warm and authentic environment. Each area of the dealership was designed as a stage of a journey, intuitively guiding the customer through the buying process — from entry to vehicle delivery. The environment reinforces the emotional connection with the brand and encourages customers to spend more time in the space. Results The new concept for JEEP and RAM dealerships repositions the sales environment as an immersive touchpoint with the brand. The combination of strategic architecture and a sensory narrative transformed the space into an experience aligned with the off-road universe and lifestyle of JEEP and RAM.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Jeep Commander and Compass Launch Jeep Brazil Introduction How do you create a floorstand display that captures the essence of two major launches like the Jeep Compass and Jeep Commander? Our inspiration came directly from the vehicles themselves: we translated key design and performance elements to the point of sale—like leather details, red brake calipers, and the sporty darkened look. The result? A display that not only showcases the cars but becomes one with them, highlighting their most important attributes. Development One of the highlights of the launch is the new 2.0 Hurricane engine, a symbol of performance and sportiness. To bring the vehicle’s power to the point of sale, we used a revolutionary lenticular film that changes images depending on the viewing angle. This allows the engine to be displayed in 3D, creating an immersive and unforgettable sensory experience. Results This display is not just a product stand; it's an extension of the Jeep Compass and Jeep Commander, creating a direct and tangible connection between the customer and the power of these new models.

Após a revitalização arquitetônica de suas concessionárias, a Fiat identificou a necessidade de tornar os showrooms mais alinhados com a personalidade da marca – mais vibrantes, acolhedores e humanos. O objetivo era transformar os espaços brancos e impessoais em ambientes que traduzissem a essência pop, descolada e alegre da Fiat, conectando-se de forma mais autêntica com o consumidor brasileiro. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat Atmosphere – Dealerships with the essence of the brand in Brazil Fiat Brazil Introduction After the architectural revitalization of its dealerships, Fiat recognized the need to make the showrooms more aligned with the brand’s personality – more vibrant, welcoming, and human. The goal was to transform the white, impersonal spaces into environments that reflect Fiat’s pop, cool, and cheerful essence, creating a more authentic connection with the Brazilian consumer. Development The concept was developed based on the brand’s dual identity: Half Brazilian, Half Italian. Following an in-depth immersion into the Fiat universe—its history and audience—an environment was created that evokes a home, using decorative elements, artwork, and themed panels. Among the structural highlights is the sporty grille above the mezzanine, inspired by racetrack guard rails, symbolizing movement and speed. Modular elements such as wall cubes with interchangeable graphics, special rugs, themed decals, and even a braided logo—referencing the worlds of fashion and interior design—reinforce the brand identity in a playful and original way. Results The new atmosphere brought a new standard of experience to Fiat dealerships, with strong visual and sensory appeal. Customers immediately recognize that they are in a branded space that fully conveys the brand’s personality. In addition to reinforcing the branding, the project helps maintain Fiat’s position as a market leader, generating positive industry feedback and strengthening its presence at the point of sale.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Here at CDA, we create connections between people and brands, because we believe that design is language and movement. Every day, we materialize dreams into form and function, transforming, innovating, shaping ideas and behaviors. Our territory is architecture and design, and the point of sale is where brands move from promise to experience. It’s where the magic happens — both in the physical realm and in the digital world. It’s within spaces filled with form, texture, and color that we connect strategy and creativity to transform the visual identity of products and services into attraction and seduction. With 30 years of experience, we’ve learned that every good idea is an opportunity to build connections — and that designing points of sale is more than organizing spaces; it’s fundamentally about creating experiences that bring people closer and generate emotional memories. That’s why every project at CDA is designed to make sense, evoke feelings, and anticipate thoughts. We are a multidisciplinary team of passionate professionals, combining proprietary methodologies, technology, and a great deal of sensitivity to build living environments that communicate and evolve alongside people. We believe in design as a way to craft memorable human experiences. This is our way of doing things. For 30 years.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Nissan Kicks Launch Material Nissan Brazil Introduction The Nissan Kicks introduced a range of innovations to the SUV segment, such as the 360º camera, Zero Gravity seats, and the active body stabilizer, among others. After speaking with store managers and Nissan’s training team, we identified a key challenge in the sales process: because the vehicle offers so many technological features, salespeople often struggled to remember all the highlights of the Nissan Kicks. This presented an opportunity to create a sales support material that not only served as a checklist, but also transformed the point-of-sale experience into something engaging, interactive, and innovative. Development The communication project for this launch aimed to translate all the technology and innovation of the Kicks across more than 150 Nissan dealerships throughout Brazil. In addition to the in-store elements showcasing the car, the launch at the point of sale included a presentation software for the Kicks. Augmented reality markers were placed at specific points on the vehicle, and with the help of a tablet, consumers were invited to explore the car through these markers—discovering the various technological features of the Nissan Kicks and connecting interactive tools to their product experience. Results As part of a lead generation strategy, the back of the Nissan Kicks display and the flyers invited consumers to download the car’s digital brochure by sending an SMS—reducing the need for printed materials and lowering associated costs. This innovative approach provided a tech-forward experience aligned with the vehicle’s concept, making the sales process more dynamic and efficient.

A Nissan nos trouxe o desafio de transformar todas as lojas localizadas nas cidades que fizeram parte da Rota da Tocha Olímpica na cara dos maiores jogos do mundo. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Nissan Olympics Campaign Nissan Brazil Introduction Nissan challenged us to transform all stores located in cities along the Olympic Torch Route into spaces that reflected the spirit of the world’s greatest sporting event. To achieve this, the CDA team developed a creative and innovative store design for each of those locations. Development Our point-of-sale communication work featured large-format images of athletes, creating interaction with the environment in a way that entertained customers through creativity within the dealership and with the brand’s vehicles. This concept was developed to support the brand campaign #WhoDares. Results The initiative had a significant impact on dealership foot traffic, increasing the amount of time customers spent in the space and strengthening their emotional connection with the brand. The immersive setup led to a notable rise in digital engagement, with visitors sharing their experiences on social media and further boosting the campaign’s visibility. In addition, the sensory experience created by the project helped convert the excitement of the Olympic Games into a positive perception of Nissan, reinforcing its market presence in an authentic and memorable way. Awarded 1st place in Environmental Design, Point-of-Sale Materials and Displays category at the 2016 Bornancini Award.

A CDA Design aceitou o desafio de entender uma nova jornada de compra de um SUV, que envolve etapas físicas e digitais, e com isso pensar inovações nas peças e ações de merchandising envolvidas no processo de experiência e compra. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Jeep Renegade Launch Material Jeep South America Introduction In a retail landscape undergoing reinvention, car dealerships have evolved little in recent years. CDA Design accepted the challenge of understanding a new SUV purchase journey—one that involves both physical and digital stages—and, from that, rethinking innovations in merchandising materials and actions throughout the customer experience and buying process. A few years ago, the point of sale served a more educational purpose, providing information about the product. Today, however, the consumer often arrives at the dealership more informed than the salesperson. While dealership visits have decreased, they have become more targeted: customers make preliminary decisions online and visit fewer stores to save time. In this new scenario, the role of the car salesperson deserves special attention, as fewer visits can lead to a reduced sense of purpose and increased anxiety—negatively impacting performance and sales results. Development Promoting salesperson empowerment through digital tools that enhance their role in the customer journey—starting from the very first contact with the dealership. Custom video teasers, designed specifically for sharing via WhatsApp, along with a mobile-first digital catalog (not just a simple adaptation of a printed version), acted as communication tools tailored to this direct interaction between salespeople and potential buyers. For the physical materials, the concept was always to convey the feeling of nature’s challenge, 4x4 capability, and a vehicle truly designed for rugged terrain and difficult angles. The use of certified, reforested wood with hand sanding added authenticity and aligned with the brand's purpose—both through the tilted structure and the use of natural materials that highlighted the Renegade’s rustic character. The test-drive sticker reinforced the Renegade’s key features with a functional and pragmatic design, inviting customers to experience a market leader behind the wheel. Results With a PDVE (Point of Sale and Experience) material aligned with the essence of the Jeep brand and specially designed to showcase the full 4x4 capability, we helped FCA reclaim the leadership of the Renegade in the Brazilian market in 2019. PROJECT AWARDED AT THE 2019 BRASIL DESIGN AWARD.

Recebemos o desafio de traduzir a trajetória centenária da Ferreira Costa em um novo posicionamento, por meio da revisão de identidade e da materialização do propósito da marca em todos os seus pontos de contato. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding and store design for Home Center Ferreira Costa Ferreira Costa Brazil Introduction In a country where most businesses close their doors within five years, Ferreira Costa stands as a remarkable exception. Founded in 1884 by a Portuguese immigrant in Garanhuns, the brand remains under the leadership of the founding family to this day and is the largest home center chain in the Northeast, with stores in Garanhuns, Recife, Salvador, Aracaju, and João Pessoa. We were challenged to translate this century-old journey into a new positioning by revisiting the brand identity and bringing its purpose to life across all touchpoints. Development The work began with a deep immersion into Ferreira Costa’s history, combining ethnographic research with interviews and interactive sessions with leadership. Based on the branding and retail design diagnosis, we conducted a workshop with managers to collaboratively build the new brand purpose — the foundation for redesigning the identity and brand experience. The new brand retains elements that reflect its Portuguese heritage, such as the graphic mark, green, and red, while incorporating new visual codes that express its evolution. Gray was added to the store signage, and a secondary color palette was developed to organize and unify the various departments. In the new João Pessoa store, this repositioning is reflected in an integrated retail project. The proposal includes signage, visual merchandising, promotional communication, and also influenced architecture, equipment, and materials. Digital transformation is also part of this new phase: e-commerce, channel integration, digital product search at the point of sale, in-store pickup, and social media integration were all designed to align tradition with innovation — without losing the essence of the brand. Results The new identity and store design mark a new chapter for Ferreira Costa, reaffirming its commitment to tradition while looking toward the future. The brand has gained even more consistency and strength, solidifying its position as a regional and national reference, while modernizing to continue delighting customers, employees, and partners across all touchpoints.