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Com a necessidade de expandir seus espaços e modernizar suas instalações, a Faculdade FMP procurou a CDA Design para criar um projeto que não apenas atendesse às exigências acadêmicas, mas também promovesse acolhimento e interação entre alunos e professores. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Expansion and renovation of the FMP campus FMP Porto Alegre, RS Introduction FMP, founded in 1983 and located in the historic center of Porto Alegre, is an institution that values the comprehensive education of its students, with an emphasis on respect for differences and joyful coexistence. With the need to expand its spaces and modernize its facilities, the Faculty turned to CDA Design to create a project that would not only meet academic requirements but also foster a welcoming environment and interaction between students and professors. Development The expansion and renovation project focused on creating environments that encourage interaction, study, and student well-being throughout the academic day. The 11th floor, with its privileged view, was chosen as a social area, offering shared spaces with colorful niches that invite study and informal meetings. A large central area, with sofas and modular poufs, became a relaxed space for rest, presentations, and enjoying the city view. The 10th floor was reimagined to bring innovation to education. The new space for academic practice includes interactive screens, a computer lab, and a mock courtroom, fostering knowledge exchange and dynamic student learning. The visual communication and furniture were designed to adapt to the different uses of the spaces, with more structured seating and furniture in the study rooms and cafeteria, and softer poufs and sofas in the relaxation areas. The modular nature of the furniture allows students to personalize the spaces, creating a dynamic and user-centered environment. Greenery was also incorporated to enhance the feeling of warmth and comfort. Results The renovation and expansion project of FMP not only addressed the need to modernize the infrastructure but also created innovative spaces that promote student integration and well-being. The new social and study areas have played a key role in students’ overall development, fostering a more interactive and welcoming academic experience, far from the typical formality of law schools. The project was awarded at the Brasil Design Award 2019, recognizing its impact on the educational environment.

Buscando um espaço exclusivo para as potentes e sofisticadas picapes RAM, a marca desafiou a CDA a desenvolver um novo conceito de concessionária no Brasil. O objetivo era criar uma loja totalmente dedicada à RAM, com uma ambientação que traduzisse seu estilo de vida, seu DNA americano e seu apelo de luxo e força. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES RAM House – The luxury barn RAM Brazil and Argentina Introduction Seeking an exclusive space for RAM’s powerful and sophisticated pickup trucks, the brand challenged CDA to develop a new dealership concept in Brazil. The goal was to create a store fully dedicated to RAM, with an environment that conveyed its lifestyle, American DNA, and its appeal of luxury and power. Development Inspired by American barns — the historical birthplace of the brand — the Luxury Barn concept was born: a luxury barn with modern lines, premium materials such as leather, wood, and dark metals, and an atmosphere that blends tradition and technology. The store offers a space fully dedicated to RAM, featuring exclusive furniture, refined lighting, digital screens, and an imposing façade made of matte metallic materials and the iconic ram. The result is an environment that goes beyond sales, creating memorable experiences and moments with the brand’s audience. Results RAM House is the first RAM flagship store in the world and has become a global milestone for the brand. The space solidified RAM’s new premium positioning in Brazil, delivering impressive results — including the sale of 5,000 units of the Rampage pickup during the pre-launch week alone. The project sets a new benchmark for automotive retail stores.

Explore o futuro do varejo no coração do Shopping Barra Rio com a nova loja Nike, projetada e implementada pela CDA RETAIL. A partir do conceito global Rise, esta entrega marca uma nova fase da experiência de marca no Brasil, conectando inovação, estilo e propósito. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the global Nike Rise concept at Shopping Barra Rio Nike Rio de Janeiro Introduction Explore the future of retail in the heart of Shopping Barra Rio with the new Nike store, designed and implemented by CDA RETAIL. Based on the global Rise concept, this launch marks a new phase in the brand experience in Brazil, connecting innovation, style, and purpose. Development With a dedicated sneaker area and a special focus on the female audience, the store features a fluid layout, modern furniture, and spaces designed to invite, welcome, and highlight the products. CDA RETAIL translated the Rise concept with precision — from the first sketches to the final implementation — meeting deadlines, standards, and global guidelines with operational excellence. The project balances aesthetics and functionality, creating an engaging shopping journey where every element of the store reinforces Nike’s positioning and deepens its connection with consumers. Results More than just a store, the launch at Shopping Barra Rio sets a new benchmark for sports retail in the country. An environment that brings together brand, architecture, and experience — designed by CDA RETAIL.

O lançamento do Citroën Aircross nas concessionárias, com o display inspirado em Burle Marx, foi um sucesso absoluto. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Citroën Aircross Launch Material Citröen South America Introduction Versatility, dynamism, and bold design are the words that define a car full of possibilities. This was the essence Citroën asked us to convey across all launch support materials — both physical and digital. Elaboration For the point-of-sale launch, we drew inspiration from the brilliance of landscape artist Roberto Burle Marx. His sinuous, flowing shapes — which seem to dance and transform at every glance — perfectly capture the essence of the Citroën Aircross: a vehicle that takes to the streets with both style and versatility. As you step into the dealership, you're welcomed by a vibrant, lively display — complete with a decal and ramp cover that extend the sense of movement and capture all the joy and pop-Brazilian spirit of Citroën. Strongly inspired by art, this environment reflects the innovative spirit that made the Citroën Aircross one of the major automotive launches of 2023. It's not just a car; it's a unique experience that celebrates the best of Brazilian culture and design. Results The launch of the Citroën Aircross at dealerships, featuring a display inspired by Burle Marx, was an absolute success. The concept of conveying versatility and movement through innovative design captivated the public, creating an immediate connection between the vehicle and potential customers. The display, with its dynamic and vibrant shapes, stood out as a key element in the sales strategy, transforming the point of sale into an immersive and sensory experience. The public’s positive response was reflected in a significant increase in dealership visits and sales, strengthening Citroën’s presence in the highly competitive compact SUV segment.

O Fiat 500e não é apenas um carro elétrico – é um ícone reinventado para a era da mobilidade sustentável. Combinando elegância italiana, tecnologia de ponta e consciência ambiental, sua chegada redefine o conceito de dirigir na cidade. Para destacar essa proposta, criamos uma campanha integrada que conecta o consumidor ao universo do 500e desde o primeiro contato, tornando cada interação um convite para a mudança. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat 500e Launch Material Fiat Brazil Introduction The Fiat 500e is not just an electric car – it's an icon reinvented for the era of sustainable mobility. Combining Italian elegance, cutting-edge technology, and environmental awareness, its arrival redefines the concept of urban driving. To highlight this vision, we created an integrated campaign that connects consumers to the world of the 500e from the very first interaction, making each touchpoint an invitation to change. Development We developed a strategy that combines innovation and practicality, with a set of materials that enrich the customer journey. An interactive digital catalog showcases the model’s key features, while a compact flyer highlights its main attributes in a clear and objective way. In the showroom, an interactive display emphasizes the 500e’s sophisticated design and electric efficiency. Additionally, a launch video captures its bold personality, and a digital sales proposal streamlines configuration and purchase simulation, making the process more dynamic. Results The campaign transformed the in-store experience, increasing consumer engagement and making consultants' work easier. The digitalization of the purchasing process brought greater efficiency, while the reduction of printed materials reinforced the Fiat 500e's commitment to sustainability. More than just a launch, the strategy solidified Fiat's vision for the future of urban mobility, connecting innovation with purpose.

Em busca de novas formas de integrar sustentabilidade e funcionalidade, a CDA, em colaboração com a Alpargatas, criou a Havaianas Go, uma loja de pequenas dimensões e conceito inovador. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Havaianas Go – Autonomous and sustainable store Alpargatas Parque Villa-Lobos, São Paulo Introduction In search of new ways to integrate sustainability and functionality, CDA, in collaboration with Alpargatas, created Havaianas Go—a small-scale store with an innovative concept. Located in Parque Villa-Lobos, in São Paulo, the container store marks a sustainable milestone in the brand’s journey, as Havaianas’ first autonomous operation. Development The entire store concept was guided by the conscious use of materials. The main structure is made from nearly one ton of recycled industrial waste, and all plastic elements used are 100% recycled. A decorative panel made from footwear scraps collected through the Havaianas reCICLO program reinforces the brand’s commitment to the circular economy. With a full range of products, the store operates autonomously: just download the Havaianas Go app, register, and complete the purchase without the need for staff. The concept combines convenience, low operating costs, and environmental commitment in a store model that is easy to replicate and implement. Results The Havaianas Go project is an innovation focused on the brand’s sustainable expansion. Its autonomous format, intensive use of recycled materials, and smart operation represent a strategic advancement—enabling Havaianas to reach new audiences and locations with agility, efficiency, and environmental responsibility.

Recebemos da Agafarma o desafio de buscar seu propósito em um projeto de reposicionamento da marca que se refletiu em uma nova identidade visual e na materialização de todos os seus pontos de contato, principalmente no novo projeto de loja. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Rebranding, concept, and rollout of the Agafarma store network Agafarma Brazil Presentation We were challenged by Agafarma to uncover its purpose through a brand repositioning project, which was reflected in a new visual identity and the materialization of all its touchpoints — especially in the new store design. Agafarma is a network of over 500 pharmacies that chose cooperation over competition, creating the first industry association in Rio Grande do Sul. These stores are run by their owners — many of them pharmacists — and are present in nearly every city in the state. It is a popular brand, aimed at people who, when in need of care, often face long lines in the public healthcare system. Development After an in-depth immersion into Agafarma’s ecosystem and the market, the diagnosis revealed that the competition was positioned either in the wellness and beauty segment or focused on low prices. No one was talking about health. Looking at this scenario through Agafarma’s values and attributes — proximity and care — the path to brand positioning became clear: focus on people’s health. The network’s symbol was already a heart, so it was a natural step to define the brand positioning: a pharmacy network that is close to people, welcomes them, and cares for their health — “Agafarma takes care of your health, with heart.” In the rebranding, the heart symbol was given greater prominence, reinforcing this positioning. In the flagship store, a dedicated space was created for individualized care in the delivery of pharmaceutical services: the Clinical Space. The creation of this area and the network’s investment in training its pharmacists through a postgraduate program in clinical pharmacy are some of the initiatives driven by its health-focused purpose. Results We completed the brand’s virtuous cycle by uncovering a true and inspiring purpose, and defining a unique and authentic positioning for a brand that provides a relevant service to society through its main point of expression: its pharmacy network.

Fomos desafiados pela Nike para adaptar e implementar o projeto da Nike Arena Seleção, loja localizada na Rua Fidalga, na Vila Madalena. A proposta envolvia o desenvolvimento completo do projeto executivo do edifício e do mobiliário, além do gerenciamento da obra até a sua inauguração. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the Nike Arena Seleção concept Nike São Paulo – SP Introduction We were challenged by Nike to adapt and implement the Nike Arena Seleção project, a store located on Rua Fidalga, in Vila Madalena. The proposal included the full development of the executive project for the building and the furniture, as well as construction management up to the store’s opening. Development Nike Arena Seleção was designed to offer an immersive and authentic experience, capturing the essence of the brand in every detail. During the development, our team worked to adapt Nike’s global guidelines to the urban and creative context of Vila Madalena. We handled the architecture, interiors, engineering, and supplier management, ensuring precise delivery aligned with the brand’s standards. The store combines functionality, design, and technology. The layout was designed to highlight product displays and facilitate the customer journey, while interactive elements and modern finishes reinforce the innovative character of the space. Results The result is a concept store that has become a benchmark in São Paulo. Nike Arena Seleção strengthens the brand’s presence in the city and raises the bar for sports retail with a contemporary, tech-driven space fully connected to the local culture.

O desafio do projeto foi recriar todo o ambiente do ponto de venda físico em ambiente on-line, criar um lugar (não lugar) necessário para a realização de uma apresentação e venda técnica do produto, demonstrando todos os features do Mahindra 86-110P. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Mahindra 86-110P Launch Mahindra Brazil Introduction Mahindra is the world’s number one tractor-selling brand. In India alone—the brand’s country of origin—Mahindra sells around 250,000 tractors per year. After four years in the Brazilian market, the brand has experienced exponential growth—even in times of crisis and, moreover, during a pandemic. And that was precisely one of the greatest challenges of this project: how to present the brand’s latest launch to the Brazilian market while adhering to necessary pandemic safety protocols? This was a product launch that repositioned the brand, introducing a tractor with greater power and more advanced onboard technology than any other in its portfolio. Even during the pandemic, it was clear that the purchase process took place not only in the physical dealership space, but also through digital communication between the brand, salespeople, influencers, and customers (the “mahindreiros”)—a journey that could happen without visiting a store or trade show booth. The strategy was to leverage the relevance and reach of live streaming to meet this challenge. Live broadcasts were chosen as the ideal format to deliver the same informative, commercial, and emotional content to different audiences with different interests. In one unified delivery, the initiative combined information, sales, audience engagement, and the generation of proprietary branded content. Development The challenge of the project was to recreate the entire physical point-of-sale environment in an online setting—to create a “non-place” necessary for delivering a technical product presentation and sales experience, showcasing all the features of the Mahindra 86-110P with the dynamism of audiovisual resources and the interactivity only a digital environment can offer. As the starting point, the project defined three distinct events to communicate the same brand message to different audiences: the dealership network, the specialized press, and the general public. The script included presenting the new tractor, sharing testimonials from “mahindreiros,” and surprising them with an exclusive song by the duo Fernando & Sorocaba. CDA was responsible for the entire event concept—from naming to the campaign’s key visual—along with the rollout across multiple touchpoints and communication platforms, including Instagram, Facebook, YouTube, banners on industry portals, and the website. Results The result of all this dedication was a 64% increase in YouTube channel subscribers, 22% on Instagram, and 15% on Facebook—and, of course, a waiting list for the purchase of the new Mahindra 86-110P. Check!

Desde junho de 2020, com o lançamento experimental do aplicativo Grilo Mobilidade, Porto Alegre passou a contar com uma opção inovadora e divertida de mobilidade urbana. A CDA Design trabalhou no projeto de branding da startup. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Grilo brand development and its applications Grilo Mobilidade Porto Alegre, RS Introduction Since June 2020, with the experimental launch of the Grilo Mobilidade app, Porto Alegre has had access to an innovative and fun urban mobility option. Grilo is a unique digital platform for mobility and media, offering short-distance rides with sustainability, safety, and affordability. At a time when the world is turning to ecology as a fundamental value, electric vehicles—silent and non-polluting—are gaining increasing importance, and Grilo Mobilidade has emerged to contribute with its purpose of inclusion, accessibility, and practicality. “Reimagine mobility” — a true mantra that reflects the company’s positioning — introduces a safer, more enjoyable, and more efficient approach to urban transportation, offering clear advantages over bicycles and scooters. The project’s positive impact began at launch, with free rides for the elderly and users with mobility restrictions, along with efforts to collect food and clothing donations, reaffirming solidarity as a core value. Development The entire branding project began with the use of advanced planning and strategy tools, enabling validation of the name, development of a key visual aligned with the brand purpose, creation of the vintage-style logo, and even the inclusion of audiobranding — featuring the charming sound of a cricket chirp when the app is accessed. Grilo’s graphic identity was designed within a vintage concept, using vibrant, vegan-friendly colors, expressed through a gestural cursive style and supported by visual elements such as a stylized tricycle for the route display in the app. The name "Grilo," created by the founder and validated through acceptance studies, is grounded in the company’s core values — values that guided the entire brand design process: to offer an urban transportation solution that goes beyond the current standards for a mobility company, with sustainability and empathy at its core. Results Based on the brand’s strategic definitions and positioning, we envisioned each electric tricycle as a powerful brand ambassador in urban centers, providing visibility and strong alignment with the project. We developed the visual identity of this crucial point of contact to ensure instant brand recognition and easy access to app information—including supplier certification. Our connection to the project—rooted in values we strongly uphold, such as sustainability, empathy, and solidarity—deepened our enthusiasm and partnership with Grilo Mobilidade. Long live the Grilos!

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Work If you are creative, restless and also believe that design can transform the world into a more interesting place, we want to meet you. Send us your CV and be part of a multidisciplinary team that lives design every day. Whatsapp If you prefer, use the email atendimento@cda.com.br