Fomos desafiados pela Nike para adaptar e implementar o projeto da Nike Arena Seleção, loja localizada na Rua Fidalga, na Vila Madalena. A proposta envolvia o desenvolvimento completo do projeto executivo do edifício e do mobiliário, além do gerenciamento da obra até a sua inauguração. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the Nike Arena Seleção concept Nike São Paulo – SP Introduction We were challenged by Nike to adapt and implement the Nike Arena Seleção project, a store located on Rua Fidalga, in Vila Madalena. The proposal included the full development of the executive project for the building and the furniture, as well as construction management up to the store’s opening. Development Nike Arena Seleção was designed to offer an immersive and authentic experience, capturing the essence of the brand in every detail. During the development, our team worked to adapt Nike’s global guidelines to the urban and creative context of Vila Madalena. We handled the architecture, interiors, engineering, and supplier management, ensuring precise delivery aligned with the brand’s standards. The store combines functionality, design, and technology. The layout was designed to highlight product displays and facilitate the customer journey, while interactive elements and modern finishes reinforce the innovative character of the space. Results The result is a concept store that has become a benchmark in São Paulo. Nike Arena Seleção strengthens the brand’s presence in the city and raises the bar for sports retail with a contemporary, tech-driven space fully connected to the local culture.

Transformando espaços em experiências únicas. Aqui, na CDA, criamos conexões entre pessoas e marcas, porque acreditamos que design é linguagem e movimento. Todos os dias, materializamos sonhos em forma e função, transformando, inovando, moldando ideias e comportamentos. Somos especializados em trade, retail e automotivo. A NEW DEALERSHIP FOR A NEW ERA OF MOBILITY Projects RAM House – The luxury barn Ram House Project Citroën C3 Launch Material Citrõen C3 Project Havaianas Go – Autonomous and sustainable store Havaianas Project Designing spaces that become unique experiences: Trade, Retail and Automotive At CDA, we create meaningful connections between people and brands — because we believe design is both language and movement. Every day, we bring dreams to life through form and function, transforming, innovating, and shaping ideas and behaviors. About us Retail Architecture for commercial spaces Contact Projects Clients Trade Physical and Digital Point-of-Sale Materials Contact Projects Automotive Dealership architecture Contact Projects

O Fiat 500e não é apenas um carro elétrico – é um ícone reinventado para a era da mobilidade sustentável. Combinando elegância italiana, tecnologia de ponta e consciência ambiental, sua chegada redefine o conceito de dirigir na cidade. Para destacar essa proposta, criamos uma campanha integrada que conecta o consumidor ao universo do 500e desde o primeiro contato, tornando cada interação um convite para a mudança. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Fiat 500e Launch Material Fiat Brazil Introduction The Fiat 500e is not just an electric car – it's an icon reinvented for the era of sustainable mobility. Combining Italian elegance, cutting-edge technology, and environmental awareness, its arrival redefines the concept of urban driving. To highlight this vision, we created an integrated campaign that connects consumers to the world of the 500e from the very first interaction, making each touchpoint an invitation to change. Development We developed a strategy that combines innovation and practicality, with a set of materials that enrich the customer journey. An interactive digital catalog showcases the model’s key features, while a compact flyer highlights its main attributes in a clear and objective way. In the showroom, an interactive display emphasizes the 500e’s sophisticated design and electric efficiency. Additionally, a launch video captures its bold personality, and a digital sales proposal streamlines configuration and purchase simulation, making the process more dynamic. Results The campaign transformed the in-store experience, increasing consumer engagement and making consultants' work easier. The digitalization of the purchasing process brought greater efficiency, while the reduction of printed materials reinforced the Fiat 500e's commitment to sustainability. More than just a launch, the strategy solidified Fiat's vision for the future of urban mobility, connecting innovation with purpose.

Explore o futuro do varejo no coração do Shopping Barra Rio com a nova loja Nike, projetada e implementada pela CDA RETAIL. A partir do conceito global Rise, esta entrega marca uma nova fase da experiência de marca no Brasil, conectando inovação, estilo e propósito. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Implementation of the global Nike Rise concept at Shopping Barra Rio Nike Rio de Janeiro Introduction Explore the future of retail in the heart of Shopping Barra Rio with the new Nike store, designed and implemented by CDA RETAIL. Based on the global Rise concept, this launch marks a new phase in the brand experience in Brazil, connecting innovation, style, and purpose. Development With a dedicated sneaker area and a special focus on the female audience, the store features a fluid layout, modern furniture, and spaces designed to invite, welcome, and highlight the products. CDA RETAIL translated the Rise concept with precision — from the first sketches to the final implementation — meeting deadlines, standards, and global guidelines with operational excellence. The project balances aesthetics and functionality, creating an engaging shopping journey where every element of the store reinforces Nike’s positioning and deepens its connection with consumers. Results More than just a store, the launch at Shopping Barra Rio sets a new benchmark for sports retail in the country. An environment that brings together brand, architecture, and experience — designed by CDA RETAIL.

O lançamento do Citroën Aircross nas concessionárias, com o display inspirado em Burle Marx, foi um sucesso absoluto. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Citroën Aircross Launch Material Citröen South America Introduction Versatility, dynamism, and bold design are the words that define a car full of possibilities. This was the essence Citroën asked us to convey across all launch support materials — both physical and digital. Elaboration For the point-of-sale launch, we drew inspiration from the brilliance of landscape artist Roberto Burle Marx. His sinuous, flowing shapes — which seem to dance and transform at every glance — perfectly capture the essence of the Citroën Aircross: a vehicle that takes to the streets with both style and versatility. As you step into the dealership, you're welcomed by a vibrant, lively display — complete with a decal and ramp cover that extend the sense of movement and capture all the joy and pop-Brazilian spirit of Citroën. Strongly inspired by art, this environment reflects the innovative spirit that made the Citroën Aircross one of the major automotive launches of 2023. It's not just a car; it's a unique experience that celebrates the best of Brazilian culture and design. Results The launch of the Citroën Aircross at dealerships, featuring a display inspired by Burle Marx, was an absolute success. The concept of conveying versatility and movement through innovative design captivated the public, creating an immediate connection between the vehicle and potential customers. The display, with its dynamic and vibrant shapes, stood out as a key element in the sales strategy, transforming the point of sale into an immersive and sensory experience. The public’s positive response was reflected in a significant increase in dealership visits and sales, strengthening Citroën’s presence in the highly competitive compact SUV segment.

Como parte do lançamento do novo Citroën C3, foi desenvolvido um display floorstand como uma experiência visual atraente e lúdica. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Citroën C3 Launch Material Citröen South America Introduction As part of the launch of the new Citroën C3, a floorstand display was developed as a visually engaging and playful experience. The floorstand is part of a set of materials that tell Citroën’s colorful story through a bold and captivating key visual, transforming the new C3 launch into a dynamic and scenographic exhibition. The floorstand display showcases the full product color palette, presenting features and calls to action in a way that changes depending on the viewer’s position—offering a fluid and interactive reading experience as people move around the merchandising piece. Development The strategy for the C3 represented a complete shift in Citroën’s merchandising standards across South America, coinciding with a moment of brand repositioning—now much more fun, tech-forward, and colorful. The project, featuring integrated materials including this conceptual brand display, transformed dealerships into more scenic and promotional environments, giving salespeople greater protagonism in communicating with customers. One of the highlights of the Citroën dealership setup was the use of a kinetic display, offering different visual readings depending on proximity and viewing angle. Built with lacquered MDF, it brought movement and dynamism to the point of sale. Results The new Citroën C3 was named the best buy in its category.

Em busca de novas formas de integrar sustentabilidade e funcionalidade, a CDA, em colaboração com a Alpargatas, criou a Havaianas Go, uma loja de pequenas dimensões e conceito inovador. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Havaianas Go – Autonomous and sustainable store Alpargatas Parque Villa-Lobos, São Paulo Introduction In search of new ways to integrate sustainability and functionality, CDA, in collaboration with Alpargatas, created Havaianas Go—a small-scale store with an innovative concept. Located in Parque Villa-Lobos, in São Paulo, the container store marks a sustainable milestone in the brand’s journey, as Havaianas’ first autonomous operation. Development The entire store concept was guided by the conscious use of materials. The main structure is made from nearly one ton of recycled industrial waste, and all plastic elements used are 100% recycled. A decorative panel made from footwear scraps collected through the Havaianas reCICLO program reinforces the brand’s commitment to the circular economy. With a full range of products, the store operates autonomously: just download the Havaianas Go app, register, and complete the purchase without the need for staff. The concept combines convenience, low operating costs, and environmental commitment in a store model that is easy to replicate and implement. Results The Havaianas Go project is an innovation focused on the brand’s sustainable expansion. Its autonomous format, intensive use of recycled materials, and smart operation represent a strategic advancement—enabling Havaianas to reach new audiences and locations with agility, efficiency, and environmental responsibility.

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Jeep Commander and Compass Launch Jeep Brazil Introduction How do you create a floorstand display that captures the essence of two major launches like the Jeep Compass and Jeep Commander? Our inspiration came directly from the vehicles themselves: we translated key design and performance elements to the point of sale—like leather details, red brake calipers, and the sporty darkened look. The result? A display that not only showcases the cars but becomes one with them, highlighting their most important attributes. Development One of the highlights of the launch is the new 2.0 Hurricane engine, a symbol of performance and sportiness. To bring the vehicle’s power to the point of sale, we used a revolutionary lenticular film that changes images depending on the viewing angle. This allows the engine to be displayed in 3D, creating an immersive and unforgettable sensory experience. Results This display is not just a product stand; it's an extension of the Jeep Compass and Jeep Commander, creating a direct and tangible connection between the customer and the power of these new models.

O desafio do projeto foi recriar todo o ambiente do ponto de venda físico em ambiente on-line, criar um lugar (não lugar) necessário para a realização de uma apresentação e venda técnica do produto, demonstrando todos os features do Mahindra 86-110P. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Mahindra 86-110P Launch Mahindra Brazil Introduction Mahindra is the world’s number one tractor-selling brand. In India alone—the brand’s country of origin—Mahindra sells around 250,000 tractors per year. After four years in the Brazilian market, the brand has experienced exponential growth—even in times of crisis and, moreover, during a pandemic. And that was precisely one of the greatest challenges of this project: how to present the brand’s latest launch to the Brazilian market while adhering to necessary pandemic safety protocols? This was a product launch that repositioned the brand, introducing a tractor with greater power and more advanced onboard technology than any other in its portfolio. Even during the pandemic, it was clear that the purchase process took place not only in the physical dealership space, but also through digital communication between the brand, salespeople, influencers, and customers (the “mahindreiros”)—a journey that could happen without visiting a store or trade show booth. The strategy was to leverage the relevance and reach of live streaming to meet this challenge. Live broadcasts were chosen as the ideal format to deliver the same informative, commercial, and emotional content to different audiences with different interests. In one unified delivery, the initiative combined information, sales, audience engagement, and the generation of proprietary branded content. Development The challenge of the project was to recreate the entire physical point-of-sale environment in an online setting—to create a “non-place” necessary for delivering a technical product presentation and sales experience, showcasing all the features of the Mahindra 86-110P with the dynamism of audiovisual resources and the interactivity only a digital environment can offer. As the starting point, the project defined three distinct events to communicate the same brand message to different audiences: the dealership network, the specialized press, and the general public. The script included presenting the new tractor, sharing testimonials from “mahindreiros,” and surprising them with an exclusive song by the duo Fernando & Sorocaba. CDA was responsible for the entire event concept—from naming to the campaign’s key visual—along with the rollout across multiple touchpoints and communication platforms, including Instagram, Facebook, YouTube, banners on industry portals, and the website. Results The result of all this dedication was a 64% increase in YouTube channel subscribers, 22% on Instagram, and 15% on Facebook—and, of course, a waiting list for the purchase of the new Mahindra 86-110P. Check!

Desde junho de 2020, com o lançamento experimental do aplicativo Grilo Mobilidade, Porto Alegre passou a contar com uma opção inovadora e divertida de mobilidade urbana. A CDA Design trabalhou no projeto de branding da startup. Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Grilo brand development and its applications Grilo Mobilidade Porto Alegre, RS Introduction Since June 2020, with the experimental launch of the Grilo Mobilidade app, Porto Alegre has had access to an innovative and fun urban mobility option. Grilo is a unique digital platform for mobility and media, offering short-distance rides with sustainability, safety, and affordability. At a time when the world is turning to ecology as a fundamental value, electric vehicles—silent and non-polluting—are gaining increasing importance, and Grilo Mobilidade has emerged to contribute with its purpose of inclusion, accessibility, and practicality. “Reimagine mobility” — a true mantra that reflects the company’s positioning — introduces a safer, more enjoyable, and more efficient approach to urban transportation, offering clear advantages over bicycles and scooters. The project’s positive impact began at launch, with free rides for the elderly and users with mobility restrictions, along with efforts to collect food and clothing donations, reaffirming solidarity as a core value. Development The entire branding project began with the use of advanced planning and strategy tools, enabling validation of the name, development of a key visual aligned with the brand purpose, creation of the vintage-style logo, and even the inclusion of audiobranding — featuring the charming sound of a cricket chirp when the app is accessed. Grilo’s graphic identity was designed within a vintage concept, using vibrant, vegan-friendly colors, expressed through a gestural cursive style and supported by visual elements such as a stylized tricycle for the route display in the app. The name "Grilo," created by the founder and validated through acceptance studies, is grounded in the company’s core values — values that guided the entire brand design process: to offer an urban transportation solution that goes beyond the current standards for a mobility company, with sustainability and empathy at its core. Results Based on the brand’s strategic definitions and positioning, we envisioned each electric tricycle as a powerful brand ambassador in urban centers, providing visibility and strong alignment with the project. We developed the visual identity of this crucial point of contact to ensure instant brand recognition and easy access to app information—including supplier certification. Our connection to the project—rooted in values we strongly uphold, such as sustainability, empathy, and solidarity—deepened our enthusiasm and partnership with Grilo Mobilidade. Long live the Grilos!

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES Experience Design: Trade, Retail and Automotive For 30 years, we have been connecting people and brands to create memorable experiences. Our results combine strategy, design, creativity and proprietary methodology, along with the ability to execute in all environments, whether physical or digital. About CDA Brands

Search Menu Close Home Projects Clients Purpose People Work Contact PT EN ES People CDA is made up of people. Professionals who are passionate about design. We are a multidisciplinary team that brings together different backgrounds, experiences and perspectives, and different life stories. Because life is the raw material of design. It is from this diversity of perspectives that we distill the best solutions, transforming ideas into spaces that delight and sell. Multidisciplinary With three major business areas - retail architecture, architecture for the automotive market and trade marketing - it is one of the most awarded offices in Popai Brasil. One of the specialties in commercial architecture is helping large retailers to develop and implement concepts, working to add value to their businesses in a collaborative and extremely objective manner. With a very technical and dedicated team, respecting the schedule is as important as constant research into trends and methodologies. Trade marketing ideas are developed by studious designers and researchers, with CDA responsible for several innovations in physical and digital materials for retail activations in recent years. At CDA Trade, point-of-sale campaigns and merchandising systems are created and developed that integrate and connect consumers with the essence of brands and the personality of products, generating recognition and, most importantly, sales performance.